> ## Documentation Index
> Fetch the complete documentation index at: https://docs.runconverge.com/llms.txt
> Use this file to discover all available pages before exploring further.

# impact.com

> An introduction to the impact.com marketing source

export const OutboundLink = ({linkText, linkTarget}) => {
  return <a target="_blank" href={linkTarget}> {linkText} 
    <div className="inline h-3 w-3 fill-gray-500 dark:fill-gray-100 text-gray-500 dark:text-gray-300 ml-1 mr-1">
      <svg className="inline w-2.5 h-2.5 bg-gray-500 dark:bg-gray-300" style={{
    maskImage: `url('https://mintlify.b-cdn.net/v6.5.1/solid/up-right-from-square.svg')`,
    maskRepeat: "no-repeat",
    maskPosition: "center center"
  }}></svg> 
    </div>
    </a>;
};

export const Icon = ({name}) => {
  return <div className="h-4 w-4 fill-gray-800 dark:fill-gray-100 text-gray-800 dark:text-gray-100 inline-block align-middle">
            <svg className="w-4 h-4 bg-gray-800 dark:bg-gray-100" style={{
    maskImage: `url('https://mintlify.b-cdn.net/v6.5.1/solid/${name}.svg')`,
    maskRepeat: "no-repeat",
    maskPosition: "center center"
  }} />
        </div>;
};

<Note>
  The impact.com marketing source brings your affiliate and partnership
  performance (spend, clicks, impressions, and impact.com-attributed conversions
  and revenue) into Converge, so you can analyze it alongside your other
  marketing channels.
</Note>

## How impact.com maps to Converge

impact.com uses its own names for the levels of your account. Here's how they line up with the campaign, ad set, and ad structure you already see in Converge.

| impact.com  | What it is                                                              | In Converge |
| ----------- | ----------------------------------------------------------------------- | ----------- |
| **Account** | Your whole impact.com brand account.                                    | Connection  |
| **Program** | The partnership program partners join and get paid under.               | Campaign    |
| **Partner** | The publisher, affiliate, or creator driving the traffic.               | Ad set      |
| **Ad**      | The creative a partner promotes: tracking link, banner, text link, etc. | Ad          |

<Note>
  In impact.com's API, programs are called "campaigns". Converge reads them as
  campaigns, so what you see as a program in the impact.com app shows up as a
  campaign in Converge.
</Note>

Converge syncs every active program in the account. Spend is everything you pay partners (action, click, and other costs) which matches **Total Cost** in impact.com's own reporting.

***

## Create an impact.com API token

Converge reads your data with an impact.com API access token: an **Account SID** and an **Auth Token**.

1. In impact.com, select your **user profile** in the top navigation bar, then **Settings**.

2. In the left column, scroll to **Technical** and select **API**.

3. Select **Create Access Token**. Enter a **Token Name**, e.g. `Converge Marketing Source`, and a short **Description**. Set the **API Version** to 14. Select **Next**.

4. Toggle on the categories below and check these scopes:

   | Category                | Scopes                                                 |
   | ----------------------- | ------------------------------------------------------ |
   | **Accounts (1)**        | Retrieve company information                           |
   | **Campaigns (1)**       | Retrieve campaigns                                     |
   | **Reports (3)**         | List reports, Export report, Retrieve report meta data |
   | **Jobs Management (4)** | Retrieve job, Retrieve jobs, Download job, Replay job  |

5. Select **Create**, then open the token to copy its **Account SID** and **Auth Token**.

For more detail, see impact.com's <OutboundLink linkText="Create an API access token as a brand" linkTarget="https://help.impact.com/brand/what-would-you-like-to-learn-about/account-administration/account-settings/api-tokens/create-an-api-access-token-as-a-brand" /> guide.

***

## Set up the Marketing source

1. Navigate to the [Marketing Sources Tab](https://app.runconverge.com/-/ad-platforms) in Converge, click **Connect a new ad platform**, and choose **impact.com**.

2. Give your connection a name, e.g. `impact.com | {Account name}`.

3. Enter the **Account SID** and **Auth Token** from your impact.com API token.

4. Press **Create**. Converge checks the credentials, then starts syncing your impact.com data.

***

## Converge functionality

This integration supports the following Converge marketing source functionality.

| Converge Feature                                                                                                                                                                                             | Supported             |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | --------------------- |
| Sync Frequency                                                                                                                                                                                               | Every 6 hours         |
| <Tooltip tip="Whether spend is available on a per-hour basis. When unsupported, Converge pulls in the daily spend and uniformly distributes it over the hours of the day.">Hourly Spend Breakdowns</Tooltip> | <Icon name="xmark" /> |
| Custom Conversions                                                                                                                                                                                           | <Icon name="xmark" /> |

***

## Supported metrics

We support a variety of metrics to help you analyze your affiliate performance. Click on each category to expand and see the specific metrics available.

<AccordionGroup>
  <Accordion icon="chart-column" title="Overview Report">
    The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.

    | Metric          | Description                                                                                |
    | --------------- | ------------------------------------------------------------------------------------------ |
    | **Ad Spend**    | The total amount you paid partners, including action, click, and other costs.              |
    | **ROAS**        | The attributed revenue generated for every unit of currency spent on impact.com.           |
    | **CTR**         | The average percentage of people who clicked on a partner's ad after seeing it.            |
    | **CPA**         | The average cost associated with actions from your impact.com partners.                    |
    | **CPC**         | The average cost per click on your impact.com ads.                                         |
    | **CPM**         | The average cost per thousand impressions of your impact.com ads.                          |
    | **Conversions** | The number of impact.com-attributed purchases that happened because of your partners' ads. |
    | **Clicks**      | The total number of clicks on your impact.com ads.                                         |
    | **Impressions** | The number of times your impact.com ads were on-screen.                                    |
  </Accordion>

  <Accordion icon="network-wired" title="Channels Report">
    The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.

    | Metric        | Description                                                                    |
    | ------------- | ------------------------------------------------------------------------------ |
    | **Purchases** | The total number of purchases as attributed by impact.com to partner activity. |
    | **Revenue**   | The total revenue generated as attributed by impact.com to partner activity.   |
    | **ROAS**      | The return on ad spend as attributed by impact.com.                            |
    | **CPA**       | The cost of acquiring a conversion as attributed by impact.com.                |
    | **Ad Spend**  | The total amount you paid partners through impact.com.                         |
  </Accordion>
</AccordionGroup>

Converge groups impact.com data under the **Affiliate** channel group.

***

## FAQ

<AccordionGroup>
  <Accordion title="How often does the data update?">
    Converge syncs impact.com every 6 hours.
  </Accordion>

  <Accordion title="Why is my spend spread evenly across the day?">
    impact.com reports performance per day, not per hour. Converge spreads each
    day's totals evenly over that day's hours so impact.com lines up with your
    other sources in hourly reports. Daily and longer date ranges are exact.
  </Accordion>

  <Accordion title="Do I need to set up Converge tracking parameters?">
    No. impact.com doesn't support Converge tracking parameters, so there's
    nothing to add to your links. This source brings in impact.com's own reported
    spend, clicks, impressions, conversions, and revenue.
  </Accordion>

  <Accordion title="Converge says it can't find the report it needs. What now?">
    Converge exports impact.com's built-in **Performance by Ad / Partner / Date**
    report. The reports available to you depend on your impact.com account, so if
    yours doesn't carry it, ask your impact.com representative to enable it, then
    reach out to your Converge representative.
  </Accordion>

  <Accordion title="Which programs does Converge sync?">
    All active programs in the account. Each one becomes its own campaign in
    Converge. Closed programs keep the data they already synced but stop updating.
  </Accordion>

  <Accordion title="Can I connect more than one impact.com account?">
    Yes. Create a separate marketing source per account, each with its own Account
    SID and Auth Token.
  </Accordion>
</AccordionGroup>