> ## Documentation Index
> Fetch the complete documentation index at: https://docs.runconverge.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Pinterest Ads

> An introduction to the Pinterest Ads marketing source

export const Icon = ({name}) => {
  return <div className="h-4 w-4 fill-gray-800 dark:fill-gray-100 text-gray-800 dark:text-gray-100 inline-block align-middle">
            <svg className="w-4 h-4 bg-gray-800 dark:bg-gray-100" style={{
    maskImage: `url('https://mintlify.b-cdn.net/v6.5.1/solid/${name}.svg')`,
    maskRepeat: "no-repeat",
    maskPosition: "center center"
  }} />
        </div>;
};

<Note> The Pinterest marketing source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge.
To send data from Converge to Pinterest, check out the [Pinterest Ads Destination](/destinations/integrations/pinterest) instead.</Note>

## Set up the Marketing source

<Note> Converge will pull in the Conversions, CPA, and ROAS based on the **Date of conversion event** and with a `30/30/1` (Days after click/engagement/view) Conversion window. </Note>

1. Navigate to the [Marketing Sources Tab](https://app.runconverge.com/-/ad-platforms) in your Converge dashboard.

2. Click on **Connect a new ad platform** and name your ad platform sync: e.g `Pinterest Ads | {Pinterest Ads Account ID}`

3. Select **Pinterest** from the drop-down list, and log in with your Pinterest Ads Account.

4. Once the Pinterest account has been linked, you can **select your Pinterest Ads Account**.

5. After pressing **Create** your Pinterest Ads metrics will stream into Converge.

***

## Converge functionality

This integration supports the following Converge marketing source functionality.

| Converge Feature                                                                                                                                                                                             | Supported             |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | --------------------- |
| Sync Frequency                                                                                                                                                                                               | Every hour            |
| <Tooltip tip="Whether spend is available on a per-hour basis. When unsupported, Converge pulls in the daily spend and uniformly distributes it over the hours of the day.">Hourly Spend Breakdowns</Tooltip> | <Icon name="xmark" /> |
| Custom Conversions                                                                                                                                                                                           | <Icon name="xmark" /> |

***

## Set up your Converge tracking parameters

1. Navigate to your Pinterest Business Manager.

2. Navigate to the ad you'll set up tracking for: `Ads` > `Reporting`.

3. In your Campaigns Reporting Table, click on the pencil Icon at the left-hand side of the ad name.

4. Scroll down to the Ads - Set Up section and modify the **Destination URL** to include the right tracking parameters as follows:

   ```
   ?cvg_source=pinterest&cvg_adid={adid}&cvg_cid={campaignid}&utm_source=pinterest&utm_medium=cpc&utm_campaign={campaign_name}&utm_term={adgroupname}&utm_content={adid}
   ```

   <Accordion title="Example">
     If your Destination URL used to be `https://mywebsite.com`, then after adding the tracking parameters your Destination URL would look like this:

     ```
     https://mywebsite.com?cvg_source=pinterest&cvg_adid={adid}&cvg_cid={campaignid}&utm_source=pinterest&utm_medium=cpc&utm_campaign={campaign_name}&utm_term={adgroupname}&utm_content={adid}
     ```
   </Accordion>

5. Repeat steps 2-4 for **every ad you run** (including new ads that you will run in the future).

***

## Supported metrics

We support a variety of metrics to help you analyze your ad performance on Pinterest Ads. Click on each category to expand and see the specific metrics available.

<AccordionGroup>
  <Accordion icon="chart-column" title="Overview Report">
    The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.

    | Metric          | Description                                                                               |
    | --------------- | ----------------------------------------------------------------------------------------- |
    | **Ad Spend**    | The total amount of money spent on your Pinterest ads.                                    |
    | **ROAS**        | The attributed revenue generated for every unit of currency spent on Pinterest ads.       |
    | **CTR**         | The average percentage of people who clicked on your Pinterest ad after seeing it.        |
    | **CPA**         | The average cost associated with actions from your Pinterest ads.                         |
    | **CPC**         | The average cost per click on your Pinterest ads.                                         |
    | **CPM**         | The average cost per thousand impressions of your Pinterest ads.                          |
    | **Conversions** | The number of Pinterest-attributed purchases that happened because of your Pinterest ads. |
    | **Clicks**      | The total number of clicks on your Pinterest ads.                                         |
    | **Impressions** | The number of times your Pinterest ads were on-screen.                                    |
  </Accordion>

  <Accordion icon="network-wired" title="Channels Report">
    The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.

    | Metric        | Description                                                                |
    | ------------- | -------------------------------------------------------------------------- |
    | **Purchases** | The total number of purchases as attributed by Pinterest to Pinterest ads. |
    | **Revenue**   | The total revenue generated as attributed by Pinterest to Pinterest ads.   |
    | **ROAS**      | The return on ad spend as attributed by Pinterest to Pinterest ads.        |
    | **CPA**       | The cost of acquiring a conversion as attributed by Pinterest.             |
    | **Ad Spend**  | The total expenditure on Pinterest Advertising.                            |
  </Accordion>
</AccordionGroup>