> ## Documentation Index
> Fetch the complete documentation index at: https://docs.runconverge.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reddit Ads

> An introduction to the Reddit Ads marketing source

export const Icon = ({name}) => {
  return <div className="h-4 w-4 fill-gray-800 dark:fill-gray-100 text-gray-800 dark:text-gray-100 inline-block align-middle">
            <svg className="w-4 h-4 bg-gray-800 dark:bg-gray-100" style={{
    maskImage: `url('https://mintlify.b-cdn.net/v6.5.1/solid/${name}.svg')`,
    maskRepeat: "no-repeat",
    maskPosition: "center center"
  }} />
        </div>;
};

<Note> The Reddit Ads marketing source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge.
To send data from Converge to Reddit, check out the [Reddit Ads Destination](/destinations/integrations/reddit) instead.</Note>

## Set up the Marketing source

1. Navigate to the [Marketing Sources Tab](https://app.runconverge.com/-/ad-platforms) in your Converge dashboard.

2. Click on **Connect a new ad platform** and name your ad platform sync: e.g `Reddit Ads | {Reddit Ads Account ID}`.

3. Select **Reddit** from the drop-down list and sign in with your Reddit Account.

4. Once the Reddit account has been linked, you can **select your Reddit Ads Account**.

5. After pressing **Create** your Reddit Ads metrics will stream into Converge.

***

## Converge functionality

This integration supports the following Converge marketing source functionality.

| Converge Feature                                                                                                                                                                                             | Supported             |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | --------------------- |
| Sync Frequency                                                                                                                                                                                               | Every hour            |
| <Tooltip tip="Whether spend is available on a per-hour basis. When unsupported, Converge pulls in the daily spend and uniformly distributes it over the hours of the day.">Hourly Spend Breakdowns</Tooltip> | <Icon name="check" /> |
| Custom Conversions                                                                                                                                                                                           | <Icon name="xmark" /> |

***

## Set up your Converge tracking parameters

1. Navigate to your Reddit Ads Manager.

2. Navigate to the **Ads** tab and select the ad you'll set up tracking for. Click the three dots and go to **Edit Ad**.

3. The following snippet should be appended at the end of the **Destination URL** of your ad:
   ```
   ?cvg_source=reddit&cvg_adid={{AD_ID}}&cvg_cid={{CAMPAIGN_ID}}
   ```
   <Note>
     If you already have query parameters in your URL, make sure to add the Converge Tracking Parameters after the last existing parameter and separate them with an ampersand `&` instead of the leading question mark `?`.
   </Note>
   <Frame>
     <img src="https://mintcdn.com/converge/jqdxrbHdidXe9kgB/images/ad-platforms/reddit/destination-url.png?fit=max&auto=format&n=jqdxrbHdidXe9kgB&q=85&s=57027d2b9e851a11aca85461d4fa6acf" alt="Reddit URL Parameters" width="1104" height="712" data-path="images/ad-platforms/reddit/destination-url.png" />
   </Frame>

4. Repeat steps 1-3 for **every ad you run** (including new ads that you will run in the future).

***

## Supported metrics

We support a variety of metrics to help you analyze your ad performance on Reddit Ads. Click on each category to expand and see the specific metrics available.

<AccordionGroup>
  <Accordion icon="chart-column" title="Overview Report">
    The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.

    | Metric          | Description                                                                         |
    | --------------- | ----------------------------------------------------------------------------------- |
    | **Ad Spend**    | The total amount of money spent on your Reddit ads.                                 |
    | **ROAS**        | The attributed revenue generated for every unit of currency spent on Reddit Ads.    |
    | **CTR**         | The average percentage of people who clicked on your Reddit ad after seeing it.     |
    | **CPA**         | The average cost associated with actions from your Reddit ads.                      |
    | **CPC**         | The average cost per click on your Reddit ads.                                      |
    | **CPM**         | The average cost per thousand impressions of your Reddit ads.                       |
    | **Conversions** | The number of Reddit-attributed purchases that happened because of your Reddit ads. |
    | **Clicks**      | The total number of clicks on your Reddit ads.                                      |
    | **Impressions** | The number of times your Reddit ads were on-screen.                                 |
  </Accordion>

  <Accordion icon="network-wired" title="Channels Report">
    The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.

    | Metric        | Description                                                          |
    | ------------- | -------------------------------------------------------------------- |
    | **Purchases** | The total number of purchases as attributed by Reddit to Reddit Ads. |
    | **Revenue**   | The total revenue generated as attributed by Reddit to Reddit Ads.   |
    | **ROAS**      | The return on ad spend as attributed by Reddit to Reddit Ads.        |
    | **CPA**       | The cost of acquiring a conversion as attributed by Reddit.          |
    | **Ad Spend**  | The total spent on Reddit Ads.                                       |
  </Accordion>
</AccordionGroup>