> ## Documentation Index
> Fetch the complete documentation index at: https://docs.runconverge.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Snapchat Ads

> An introduction to the Snapchat Ads marketing source

export const Icon = ({name}) => {
  return <div className="h-4 w-4 fill-gray-800 dark:fill-gray-100 text-gray-800 dark:text-gray-100 inline-block align-middle">
            <svg className="w-4 h-4 bg-gray-800 dark:bg-gray-100" style={{
    maskImage: `url('https://mintlify.b-cdn.net/v6.5.1/solid/${name}.svg')`,
    maskRepeat: "no-repeat",
    maskPosition: "center center"
  }} />
        </div>;
};

<Note> The Snapchat Ads marketing source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge.
To send data from Converge to Snapchat, check out the [Snapchat Destination](/destinations/integrations/snapchat) instead.</Note>

## Set up the Marketing source

<Note> Make sure you have a valid payment method attached to your Snapchat Ad Account, otherwise Converge will not be able to find it.</Note>

1. Navigate to the [Marketing Sources Tab](https://app.runconverge.com/-/ad-platforms) in your Converge dashboard.

2. Click on **Connect a new ad platform** and then choose **Snapchat**.

3. Name your ad platform sync: e.g. `Snapchat | {Ad Account ID}` and then press **continue with Snapchat**.

4. Once the Snapchat account has been linked, you can **select your Snapchat Ads account**.

   <Warning> Only **approved** Snapchat ad accounts will appear in the dropdown. If your ad account status is "Pending" in Snapchat Business Manager, you won't be able to connect it to Converge until Snapchat approves it. This is a limitation on Snapchat's side.</Warning>

5. After pressing **Create** your Snapchat metrics will stream into Converge.

***

## Converge functionality

This integration supports the following Converge marketing source functionality.

| Converge Feature                                                                                                                                                                                             | Supported             |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | --------------------- |
| Sync Frequency                                                                                                                                                                                               | Every hour            |
| <Tooltip tip="Whether spend is available on a per-hour basis. When unsupported, Converge pulls in the daily spend and uniformly distributes it over the hours of the day.">Hourly Spend Breakdowns</Tooltip> | <Icon name="xmark" /> |
| Custom Conversions                                                                                                                                                                                           | <Icon name="xmark" /> |

***

## Set up your Converge tracking parameters

<Note> You need to change the actual URL of all of your ads (including new ones you will set up in the future). </Note>

1. Navigate to your Snapchat Ads Manager.

2. Navigate to the ad for which you will change the URL by clicking **Design Your Web Site Ad** > **Website URL**.

3. The following snippet should be appended at the end of the URL of your ad:
   ```
   ?cvg_source=snapchat&cvg_adid={{ad.id}}&cvg_cid={{campaign.id}}
   ```

4. Repeat steps 1-3 for **every ad you run**.

***

## Supported metrics

We support a variety of metrics to help you analyze your ad performance on Snapchat Ads. Click on each category to expand and see the specific metrics available.

<AccordionGroup>
  <Accordion icon="chart-column" title="Overview Report">
    The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.

    | Metric          | Description                                                                             |
    | --------------- | --------------------------------------------------------------------------------------- |
    | **Ad Spend**    | The total amount of money spent on your Snapchat ads.                                   |
    | **ROAS**        | The attributed revenue generated for every unit of currency spent on Snapchat ads.      |
    | **CTR**         | The average percentage of people who clicked on your Snapchat ad after seeing it.       |
    | **CPA**         | The average cost associated with actions from your Snapchat ads.                        |
    | **CPC**         | The average cost per click on your Snapchat ads.                                        |
    | **CPM**         | The average cost per thousand impressions of your Snapchat ads.                         |
    | **Conversions** | The number of Snapchat-attributed purchases that happened because of your Snapchat ads. |
    | **Clicks**      | The total number of clicks on your Snapchat ads.                                        |
    | **Impressions** | The number of times your Snapchat ads were on-screen.                                   |
  </Accordion>

  <Accordion icon="network-wired" title="Channels Report">
    The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.

    | Metric        | Description                                                              |
    | ------------- | ------------------------------------------------------------------------ |
    | **Purchases** | The total number of purchases as attributed by Snapchat to Snapchat ads. |
    | **Revenue**   | The total revenue generated as attributed by Snapchat to Snapchat ads.   |
    | **ROAS**      | The return on ad spend as attributed by Snapchat to Snapchat ads.        |
    | **CPA**       | The cost of acquiring a conversion as attributed by Snapchat.            |
    | **Ad Spend**  | The total expenditure on Snapchat Advertising.                           |
  </Accordion>
</AccordionGroup>