> ## Documentation Index
> Fetch the complete documentation index at: https://docs.runconverge.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Pacing Sheet

> Track your core metrics over time in a real-time table

export const OutboundLink = ({linkText, linkTarget}) => {
  return <a target="_blank" href={linkTarget}> {linkText} 
    <div className="inline h-3 w-3 fill-gray-500 dark:fill-gray-100 text-gray-500 dark:text-gray-300 ml-1 mr-1">
      <svg className="inline w-2.5 h-2.5 bg-gray-500 dark:bg-gray-300" style={{
    maskImage: `url('https://mintlify.b-cdn.net/v6.5.1/solid/up-right-from-square.svg')`,
    maskRepeat: "no-repeat",
    maskPosition: "center center"
  }}></svg> 
    </div>
    </a>;
};

export const Icon = ({name}) => {
  return <div className="h-4 w-4 fill-gray-800 dark:fill-gray-100 text-gray-800 dark:text-gray-100 inline-block align-middle">
            <svg className="w-4 h-4 bg-gray-800 dark:bg-gray-100" style={{
    maskImage: `url('https://mintlify.b-cdn.net/v6.5.1/solid/${name}.svg')`,
    maskRepeat: "no-repeat",
    maskPosition: "center center"
  }} />
        </div>;
};

export const IconText = ({name, text, iconSource = "mintlify", iconLocation = "before", iconType = "solid"}) => {
  const sourceUrl = iconSource === 'local' ? `url('/images/icons/${name}.svg')` : `url('https://mintlify.b-cdn.net/v6.5.1/${iconType}/${name}.svg')`;
  return <>
            <div className="inline-block pl-2">
                {iconLocation === 'before' && <div className="h-3.5 w-3.5 fill-gray-800 dark:fill-gray-100 text-gray-800 dark:text-gray-100 inline-block align-middle mr-2">
                        <svg className="w-4 h-4 bg-gray-800 dark:bg-gray-100 " style={{
    maskImage: sourceUrl,
    maskRepeat: "no-repeat",
    maskPosition: "center center"
  }} />
                    </div>}
                <span className="inline-block align-middle font-semibold fill-gray-800 dark:fill-gray-100 text-gray-800 dark:text-gray-100 pl-1 pr-2">{text}</span>
                {iconLocation === 'after' && <div className="h-3.5 w-3.5 fill-gray-800 dark:fill-gray-100 text-gray-800 dark:text-gray-100 inline-block align-middle mr-2">
                        <svg className="w-4 h-4 bg-gray-800 dark:bg-gray-100 pr-3" style={{
    maskImage: sourceUrl,
    maskRepeat: "no-repeat",
    maskPosition: "center center"
  }} />
                    </div>}
            </div>
        </>;
};

<Frame caption="Pacing Sheet">
  <img src="https://mintcdn.com/converge/hN9b__4ax0C3y3zR/images/getting-started/analytics/pacing-sheet.png?fit=max&auto=format&n=hN9b__4ax0C3y3zR&q=85&s=99dcd55aa72452a9bc4f55c20b521e8a" alt="data quality" width="2974" height="2026" data-path="images/getting-started/analytics/pacing-sheet.png" />
</Frame>

## Where to find the Pacing Sheet

You can access the Pacing Sheet by clicking on <IconText text="Pacing" iconSource="local" name="activity" /> in the **Analytics** section. Or by navigating directly to the <OutboundLink linkText="Pacing" linkTarget="https://app.runconverge.com/-/attribution/pacing" /> sheet.

<Info> Check the <OutboundLink linkText="Metrics Dictionary" linkTarget="https://docs.runconverge.com/attribution/metrics" /> to understand the precise definition of all of these metrics. </Info>

## Understanding the Pacing Sheet

The Pacing Sheet replaces your daily spreadsheet with up-to-date, accurate data directly from Converge. Track your marketing performance over time to spot trends and anomalies in real-time.

Your marketing data is displayed in a table format where:

* **Rows** represent time periods (day, week, month, or hour)
* **Columns** represent metrics (e.g., Ad spend, Revenue, ROAS)
* **Cells** are color-coded to highlight performance relative to the selected date range's average
* **Totals row** at the bottom shows totals or averages for each metric

Color coding helps you quickly identify:

* **Green cells**: Performance above the average
* **Red cells**: Performance below the average
* **Intensity**: Darker colors indicate larger deviations from the average

## Customizing the Pacing Sheet

You can customize the Pacing Sheet by adding metrics, adjusting the date range, changing time granularity, and configuring display options.

<Warning> If you navigate away without saving, you will lose all unsaved changes to your Pacing Sheet configuration. Make sure to click the <IconText text="Save" name="floppy-disk" /> button in the top right before leaving the page. </Warning>

<Accordion title="Add a metric" icon="circle-plus">
  You can add metrics from predefined categories or create custom calculations.

  **Add a built-in metric**

  1. Click the <Icon name="plus" /> button in the rightmost column of the table
  2. Select a metric section (e.g., Blended, Facebook, Google)
  3. Choose the specific metric you want to add
  4. Optionally customize the metric name and icon
  5. Click **Add** to add the metric to your table

  **Add a custom conversion metric**

  1. Click the <Icon name="plus" /> button in the rightmost column
  2. Select a metric channel (e.g., Facebook, Google)
  3. Select **Conversion metric** from the metric dropdown
  4. Configure your custom calculation using event names and aggregations
  5. Set a name and icon for your metric
  6. Click **Add** to add the metric to your table
</Accordion>

<Accordion title="Remove a metric" icon="trash">
  1. Hover over the metric column header you want to remove
  2. Click the <Icon name="ellipsis-vertical" /> menu icon that appears
  3. Select **Remove** from the dropdown menu
</Accordion>

<Accordion title="Re-order columns" icon="grip-vertical">
  You can reorder metric columns by dragging and dropping them.

  1. Click and hold on a metric column header
  2. Drag it to the desired position
  3. Release to drop the column in its new position
</Accordion>

<Accordion title="Configure color coding" icon="palette">
  Color coding helps you quickly spot trends and anomalies. You can customize how colors are displayed.

  1. Click <IconText text="Table settings" name="gear" iconType="solid" /> in the top right
  2. Choose a color coding mode:
     * **Show positive and negative colors**: Highlights both high and low performance
     * **Show only positive colors**: Highlights only above-average performance
     * **Show only negative colors**: Highlights only below-average performance
     * **Disable color formatting**: Removes all color coding
  3. Changes are applied immediately
</Accordion>

<Accordion title="Use compact notation" icon="calculator">
  Compact notation displays large numbers in a shortened format (e.g., 1.52K instead of 1,523.23).

  1. Click <IconText text="Table settings" name="gear" iconType="solid" /> in the top right
  2. Toggle **Use compact notation** on or off
  3. Changes are applied immediately
</Accordion>

***

## FAQ

<Accordion title="How does color coding work?">
  Color coding uses statistical analysis (z-scores) to compare each cell's performance against the selected date range's average for that metric.

  * Values that are significantly performing better than the average are highlighted in green
  * Values that are significantly performing worse than the average are highlighted in red
  * The intensity of the color indicates how far from average the value is
  * Values close to the average remain uncolored

  This helps you quickly spot time periods with unusual performance that might require attention.
</Accordion>

<Accordion title="Why don't I see any data in my Pacing Sheet?">
  If your Pacing Sheet is empty, check the following:

  * **Date range**: Make sure your selected date range includes dates with data
  * **Marketing sources**: If you're tracking ad platform metrics, verify your marketing sources are connected
  * **Time granularity**: Try changing the time granularity (e.g., from day to week) to see if data appears
</Accordion>

<Accordion title="Can I export my Pacing Sheet data?">
  Full export functionality is coming soon!
</Accordion>

<Accordion title="Can I create different Pacing Views?">
  View functionality (similar to attribution) is coming soon!
</Accordion>

<Accordion title="How do I include comparison percentages (e.g., DoD)?">
  Full comparison functionality is coming soon!
</Accordion>

<Accordion title="How is the Pacing Sheet different from the Attribution Report?">
  The **Attribution Report** shows performance by channel, campaign, ad set, or ad. The **Pacing Sheet** shows performance over time, making it ideal for:

  * Performance tracking over time
  * Spotting trends and anomalies
  * Comparing performance across different time periods
  * Replacing manual spreadsheet tracking

  Both reports use the same underlying data but present it in different formats for different use cases.
</Accordion>