> ## Documentation Index
> Fetch the complete documentation index at: https://docs.runconverge.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversion amount

> Configure which revenue value Converge forwards to a destination

For conversion events like `Placed Order`, Converge forwards a revenue value to the destination. The **Conversion amount** setting controls which revenue value is sent. For example, you can pick whether to include or exclude taxes and shipping.

<Frame>
  <img src="https://mintcdn.com/converge/JF2NOfUE9PtOy-H2/images/destinations/custom-mapping/conversion-amount.png?fit=max&auto=format&n=JF2NOfUE9PtOy-H2&q=85&s=6125ccc2e06b36dcb424fb367c135c63" alt="Conversion amount dropdown" width="345" height="283" data-path="images/destinations/custom-mapping/conversion-amount.png" />
</Frame>

## Available values

| Option                           | Description                                                                                |
| -------------------------------- | ------------------------------------------------------------------------------------------ |
| **Gross Revenue**                | Unit price times quantity, summed across items. Before any adjustments. Also known as GMV. |
| **Total Revenue** (default)      | Gross revenue plus shipping and taxes, minus discounts.                                    |
| **Total Revenue After Taxes**    | Total Revenue minus taxes.                                                                 |
| **Total Revenue After Shipping** | Total Revenue minus shipping.                                                              |
| **Net Revenue**                  | Total Revenue minus taxes and shipping.                                                    |

See the [Metric dictionary](/attribution/metrics#revenue) for the formal definitions.

## Configure the conversion amount

The setting is applied per destination and covers every conversion event forwarded to it.

1. Navigate to the [Destinations tab](https://app.runconverge.com/-/connections) and click the destination you want to configure.
2. Click on **Configuration**.
3. Open the **Advanced configuration (optional)** section.
4. Pick your desired **Conversion amount** and click **Save**.

<Note>
  Availability of shipping and tax values depends on the source. Orders from shop platforms like Shopify and WooCommerce include both; orders from custom server-side integrations include them only when you send them in the event payload.
</Note>

## Supported destinations

Check the **Converge functionality** table on each [destination page](/destinations/overview) to see if Conversion amount is supported.