> ## Documentation Index > Fetch the complete documentation index at: https://docs.runconverge.com/llms.txt > Use this file to discover all available pages before exploring further. # Analytics > How to analyze your data in Converge export const CloudinaryVideo = ({src, controls = true, autoplay = false, loop = false, muted = true, poster = null}) => { return ; }; export const InPlatformIcon = () => { return
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; }; ## Introduction Converge offers multiple reporting options to analyze data from your **Event sources** and **Marketing sources**. Insights and Dashboards require a separate license. Contact your Converge rep for access. *** ## Overview report The Overview Report gives you a quick look at your **key metrics**. It includes: * **Blended**: Metrics based on all your connected sources. * **Platforms**: In-platform metrics from each marketing source. You can customize the report to show only the metrics and sections you care about. data quality *** ## Pacing Sheet Many merchants use separate daily spreadsheets to track their core metrics, but these spreadsheets are not real-time and are prone to data entry errors. The Pacing Sheet replaces your daily spreadsheet with **up-to-date, accurate data** directly from Converge, helping you to spot **trends and anomalies**. It includes: * **Blended**: Metrics based on all your connected sources. * **Platforms**: In-platform metrics from each marketing source. You can customize the table to show only the metrics and sections you care about. data quality *** ## Attribution report The Attribution Report shows how your **Channels**, **Campaigns**, **Ad sets**, or **Ads** are performing—and what’s driving your business. Metrics are attributed using: * **First-party attribution**: Converge attribution based on the model you select and your tracking parameters. Identified with this icon: . * **In-platform attribution**: Metrics from the ad platforms themselves. Identified with this icon: . You can adjust your **first-party attribution** with the attribution models described [here](/attribution/models). data quality *** ## Landing pages report The Landing Pages Report shows performance for each page users landed on. Metrics include **sessions**, **purchases**, **revenue**, and **conversion rate**. You can customize this report to focus on metrics that matter to you. data quality *** ## Product report The Product Report shows how individual **products** are performing across your store. Use it to make smarter ad buying decisions on a per-product level and scale budgets toward your best performers. It includes metrics like: * **Items sold**: Number of units sold per product. * **Revenue**: Total revenue generated per product. * **Spend**: Estimated ad spend per product. * **Average price**: Average selling price per product. * **CPA**: Cost per acquisition for each product. * **Conversion rate**: How often views of a product lead to a purchase. You can filter and sort by any metric to quickly find your top and bottom performers. **Spend** is calculated by taking your total ad spend and dividing it across products proportionally based on the number of "Viewed Product" events that originated from paid sessions. data quality *** ## Insights Insights are **custom reports** you can create to further analyze your data. Reports can use data from your **Event sources** and **Marketing sources**, and can show **predefined metrics** or **calculate custom metrics**. You can visualize Insights as: | | | | | :---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | :---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | - | | data quality | data quality | | | data quality | data quality | | | data quality | data quality | | | data quality | data quality | | *** ## Dashboards Dashboards are **custom overviews** where you can view multiple **Insights** side-by-side. You can rearrange the layout to make dashboards easy to read. data quality *** ## Further reading * [Learn how attribution works in Converge](/attribution/introduction) * [Learn how to use the Overview Report](/attribution/overview) * [Learn how to use the Pacing Sheet](/attribution/pacing) * [Learn how to use the Attribution Report](/attribution/channels) * [Learn how to use the Products Report](/attribution/products) * [Learn how to create Insights](/insights-dashboards/insights) * [Learn how to create Dashboards](/insights-dashboards/dashboards)