> ## Documentation Index
> Fetch the complete documentation index at: https://docs.runconverge.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Converge?

> An introduction to the Converge platform

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## Introduction

Converge is the **all-in-one marketing measurement platform** for e-commerce. It helps you manage tracking and understand what drives your business.

The platform has two main products:

1. **Destinations**: Set up tracking once, and we forward your data to ad platforms, analytics tools, email providers, and more. Everything’s optimized automatically.
2. **Analytics**: Blend your first-party tracking with performance data from your marketing tools. Build custom reports to see what’s driving your business.

<ConvergeHeroAnimation />

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## Benefits of Converge

Setting up a high-quality marketing measurement stack is getting increasingly difficult.

It requires:

* **Deep knowledge** in your team about marketing and engineering.
* **Constant maintenance** to keep up with an ever-evolving tracking landscape.
* **24/7 observability** to monitor if everything works as expected.

Lacking any of these will result in **inaccurate reports** or **under-optimized campaigns**.

Converge fixes this by giving you an integrated platform that handles:

* **Data collection** from your web and server-side data sources.
* **In-platform tracking** that forwards your data to your marketing tools.
* **Unified profiles** that track your users over their entire customer journey.
* **Blended dataset** that joins your first-party data with in-platform metrics.
* **Advanced attribution** that tells you what's actually driving results.

All in an **easy-to-implement** platform that **guarantees accurate reporting** and **optimized tracking**.

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## How Converge works

Converge connects your data sources, blends and enriches the data, sends it to your destinations, and powers your reports.

We group data sources into:

* **Event sources**: Event data from a web pixel, e-commerce integrations or webhooks.
* **Marketing sources**:  Data like spend, clicks and conversions from your ad platforms.

We blend everything together into unified profiles, enrich your events, and send them to your destinations like:

* **Ad platforms**: Google Ads, Facebook Ads, TikTok, and more.
* **Analytics**: Google Analytics 4.
* **Email**: Klaviyo, Postscript.

Based on the blended dataset you can create reports like:

* **Overview report**: A quick overview of all your key metrics.
* **Attribution report**: Which of your channels and campaigns are performing the best.
* **Insights**: Custom reports based on your blended dataset.
* **Dashboards**: Custom dashboards bringing your Insights together.