> ## Documentation Index
> Fetch the complete documentation index at: https://docs.runconverge.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking influencer campaigns

> Set up tracking parameters to track influencer marketing campaigns in Converge

## Overview

Track influencer marketing campaigns in Converge using tracking parameters. This guide shows you how to structure your influencer links so that traffic and conversions are properly attributed to specific influencers and campaigns.

## Tracking parameter structure

Use the following tracking parameter structure for influencer links:

| Parameter      | Value                             | Maps to in Converge |
| -------------- | --------------------------------- | ------------------- |
| `utm_source`   | Platform name (e.g., `instagram`) | Channel             |
| `utm_medium`   | `influencer`                      | Channel Group       |
| `utm_campaign` | Influencer name                   | Campaign            |
| `utm_content`  | Campaign or post description      | Ad Set              |

### Why utm\_medium=influencer matters

Setting `utm_medium=influencer` is crucial because Converge uses this value to automatically classify traffic into the **Influencer** channel group. This ensures your influencer traffic is properly segmented in attribution reports.

## Examples

### Basic influencer link

```
https://yourbrand.com?utm_source=instagram&utm_medium=influencer&utm_campaign=Influencer-A&utm_content=Campaign-B
```

This will appear in Converge as:

* **Channel Group**: Influencer
* **Channel**: instagram
* **Campaign**: Influencer-A
* **Ad Set**: Campaign-B

### Tracking the same influencer across multiple platforms

Track the same influencer across different platforms by changing `utm_source`:

* **Instagram story:** `https://yourbrand.com?utm_source=instagram&utm_medium=influencer&utm_campaign=JohnDoe&utm_content=Summer2024`
* **TikTok video:** `https://yourbrand.com?utm_source=tiktok&utm_medium=influencer&utm_campaign=JohnDoe&utm_content=Summer2024`
* **YouTube:** `https://yourbrand.com?utm_source=youtube&utm_medium=influencer&utm_campaign=JohnDoe&utm_content=Summer2024`

### Different content from the same influencer

Use `utm_content` to distinguish between different posts or campaigns:

* **Story (Jan 15):** `https://yourbrand.com?utm_source=instagram&utm_medium=influencer&utm_campaign=JohnDoe&utm_content=Story-Jan15`
* **Reel (Jan 20):** `https://yourbrand.com?utm_source=instagram&utm_medium=influencer&utm_campaign=JohnDoe&utm_content=Reel-Jan20`
* **Feed post (Jan 25):** `https://yourbrand.com?utm_source=instagram&utm_medium=influencer&utm_campaign=JohnDoe&utm_content=Feed-Jan25`

## Best practices

### Consistent naming conventions

Establish a consistent naming convention for influencer identifiers:

* **By handle**: `@john_doe` or `john_doe`
* **By name**: `John-Doe`
* **By ID**: `influencer-001`

Pick one format and stick with it across all campaigns to ensure clean reporting.

## Viewing influencer data in Converge

Once set up, your influencer data will appear in Converge attribution reports:

1. Navigate to the Attribution section in Converge
2. Filter by **Channel Group = Influencer** to see all influencer traffic
3. Break down by **Channel** to see performance by platform (Instagram, TikTok, etc.)
4. Break down by **Campaign** to see performance by influencer or campaign name
5. Break down by **Ad Set** to see performance by specific content or posts

## Related resources

* [Channel classification](/attribution/channel-classification)
* [Tracking parameters](/attribution/tracking-parameters)
* [Session attribution](/attribution/session-attribution)