> ## Documentation Index > Fetch the complete documentation index at: https://docs.runconverge.com/llms.txt > Use this file to discover all available pages before exploring further. # Metrics export const Icon = ({name}) => { return
; }; export const IconText = ({name, text, iconSource = "mintlify", iconLocation = "before", iconType = "solid"}) => { const sourceUrl = iconSource === 'local' ? `url('/images/icons/${name}.svg')` : `url('https://mintlify.b-cdn.net/v6.5.1/${iconType}/${name}.svg')`; return <>
{iconLocation === 'before' &&
} {text} {iconLocation === 'after' &&
}
; }; Insights consist of one or multiple metrics. Metrics are based on Events, Ad Platforms, or a combination of both. three-metrics ## Types of Metrics When you click on **Add metric**, you have metrics in 4 categories. ### Popular A small curated set of metrics from the other types that are often searched for. img ### Events Metrics based on the Events you track with the Converge [Sources](/sources/source-concepts) img ### Ad platforms Metrics based on the Marketing Sources you connected under [Marketing Sources](/ad-platforms/overview) img ### Formula A custom formula based on existing metrics. img ## Aggregations When you select Event Metrics such as **Added To Cart**, you might be looking for: * The total number of **Added To Cart** events * The total sessions with an **Added To Cart** event * The **Added To Cart** conversion rate * The Cost per **Added To Cart** * etc. Similarly, if you select Ad Platform Metrics such as **Clicks**, you might be looking for: * The total number of **Clicks** * The **CTR** * The **CPM** * etc. These different ways of counting the underlying event or ad platform metric are called **Aggregations**. Every time you pick a metric, you will need to choose an aggregation as well. ### Available Event Aggregations event aggregations | Aggregation | Description | | --------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------- | | **Events** | Total number of times an event occurred over the chosen period | | **Sessions** | Total number of sessions with the specified event occurring at least once over the chosen period | | **Profiles** | Total number of profiles who triggered the specified event at least once over the chosen period | | **Session conversion rate** | Total number of sessions with the specified event occurring at least once divided by total sessions over the chosen period | | **Profile conversion rate** | Total number of profiles with the specified event occurring at least once divided by total profiles with a Session over the chosen period | | **CPA** | CPA of the chosen event. Without a specific Channel filter, this is equal to the **Blended CPA** | | **ROAS** | ROAS of the chosen event. Without a specific Channel filter, this is equal to the **Blended ROAS** | | **Event Properties** | Allows you to do an aggregation of a specific event property | ### Available Ad Platform Aggregations ad platform aggregations | Metric | Aggregation | Description | | --------------------------------------------------------------- | ----------- | ------------------------------------------ | | | Sum | Total number of impressions | | | CPM | Cost per impression | | | Sum | Total number of clicks | | | CTR | Click-through rate | | | CPC | Cost per click | | | Sum | Total spend | | | Sum | Total purchase conversions | | | CPA | Cost per purchase conversion | | | Revenue | Conversion value of purchase conversions | | | ROAS | Return on ad spend of purchase conversions | | | Sum | Total conversions | | | CPA | Cost per conversion | | | Revenue | Conversion value of conversions | | | ROAS | ROAS of conversions | ## Renaming a Metric 1. Click on the -icon next to the metric you want to rename. 2. Give your metric a new name and click on 3. Notice that in your insight, the metric is appropriately renamed ## Hiding a Metric You might want to combine some metrics in Formula Mode and only show a subset of the metrics you've used in the query. For example, say that we want to show the **New Customer %**, which is defined as `100% * New Customers / Total Orders`. The query would look something like this. new customer formula To make sure that the Insight only consists of Metric **C**, you can hide metrics A & B as follows: 1. Click on the -icon next to the metric you want to hide. In this example, this would be metrics A and B. 2. The metrics should have disappeared from the insight.