An introduction guide to setting up a New Customer Purchase event in the Meta Ads Manager for in-platform CAC reporting and optimization
NewCustomerPurchase
event to Meta that excludes all existing customer conversions, allows you to:
New Customer Purchase
in the Name-field, and pick NewCustomerPurchase
in the Event-field.
NewCustomerPurchase
event, go to the Meta Events Manager overview and verify this NewCustomerPurchase
event before continuing.Purchase
.
does_not_exist
in the form field. Press “enter” after you fill in until you see your input become light grey. After that press Create.
NC-ROAS
and for Formula choose: NewCustomerPurchase Conversion Value
÷
Amount spent
. Click on Create metric. Be sure to mark Everyone with access to this Business if you want to share the metric.
NC-ROAS
in your Customize columns if you want it to show up there.