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Routines

Schedule an AI agent powered by the Converge MCP to post analytics straight to Slack or email. Daily revenue snapshots, weekly conversion deep-dives, anything you’d otherwise pull by hand.Each routine runs a prompt on a recurring basis and delivers the result to your channel or inbox, using live data from your workspace every time.Learn more or set one up
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Converge MCP

Ask your AI assistant questions about your marketing data. No dashboards, no exports, just plain language.The Converge MCP server connects to Claude, ChatGPT, or any MCP-compatible client and gives it read access to your analytics data. Compare campaigns, break down ROAS by ad, or check channel performance without leaving the chat.Set it up in under a minute: point your AI assistant to https://app.runconverge.com/api/mcp, sign in with Google, and start asking.Learn more
Chat with Converge data
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Product analytics

See which products are bringing in the most revenue and which channels are generating their sales in the new Product report.Find it here
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Views in Overview

You can now create Views in the Overview report to save customized versions of the report.Use it to view results per country or focus on specific metrics.
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Cohort report

View how your customer lifetime value grows month over month with the Cohort report.
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New Landing pages report

The Landing pages report received an upgrade.Use it to see how your landing pages are performing.
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Ad filters

Filter the Attribution report by ad status, ad creation date, or ad landing page.Use it to narrow down the ads that need your attention.
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Action menu

Apply quick actions in the Attribution report by using the Action menu.
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Attribution update

You can now change the attribution window and attribution mode on the fly.
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Ad details

View your Meta ads details directly in Converge.No more switching between Meta and Converge to add context to the results you’re seeing.
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Store Dimensions

Model your real business structure in Converge with custom dimensions like brand, region, or channel.Then report marketing performance across them to clearly see how Brand 1 actually performs vs Brand 2.Learn more
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Charting in the attribution table

Turn any set of attribution table rows and metrics into a trend chart. See at a glance whether a “losing” ad is just having a bad day - or actually fatiguing.Try it out
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Pacing Product

Analyze your acquisition metrics and spend pacing over time to spot trends and outliers in the new Pacing tab.Learn more or Try it out
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New visitor metrics

Analyze whether your ads are bringing in new or recurring visitors with our new visitor metrics. New visitor metrics are available in the Overview, Attribution-table and in Insights
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Google Sheets Import

Import and report on all of your out-of-platform spend such as influencers, newsletters, podcasts, etc. using our new Google Sheets integration.Learn more
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Channel Groups

Get a high-level overview of how the different types of channels are performing with Channel Groups in the Attribution report.Learn more
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Klaviyo marketing source

You can now connect Klaviyo directly to Converge. Import metrics such as emails sent, opened, clicked, and converted to enrich your email performance reporting.Learn more
Klaviyo marketing source
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Add views in the Attribution

You can now save your Attribution reports as Views, giving you instant access to your most customized reporting setups.Learn more
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Share Dashboards & Insights

Now you can generate a public link to a Dashboard or Insight and share it directly with agencies, partners, or teams.Learn more
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Pixel Monitor

Pixel Monitors allow you to automatically check your tracking pixel across all your sites and alert you if it’s removed in an update.Learn more
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Tracking Parameter Check

Check if all your Converge tracking parameters have been set up correctly.Optimizing your tracking parameters will enhance your reports in Converge.
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Data Warehouse Sync

Syncing the Attribution report to your data warehouse is now in beta.Export all your results, with all attribution models, to Google BigQuery to use in your favorite BI tool.
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Email invites

Invite new members to your workspace by email.
Email invites
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Audit Logs

Keep track of which changes are made in your workspace with the new Audit Logs.
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Server-Side Only event mapping

Only forward your events server-side, with the Server-Side Only event mapping for the Facebook and TikTok destinations.
Server-Side Only - Event Mapping
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Client-side filters available in Destination

You can now add filters for your client-side events to every Destination.
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Session-based metrics added to reports

You can now add the following session-based metrics to your reports:
  • Bounce rate: Percentage of sessions that resulted in a bounce.
  • Session duration: Average session duration.
  • Revenue per session: Average revenue generated per session.
Available in the Attribution report and Insights.
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User access control

Control what your users can access in your workspace by giving them any of the following roles:
  • Admin: Full access to all features and settings.
  • Editor: Access to all features and settings, except removing members.
  • Analyst: Can only create insights and dashboards.
  • Viewer: Read-only to features and settings without the ability to make changes.
You can change the role for each member on the Members page under Settings.
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Custom event mapping for Destinations

Take control of your destination mappings with Custom Mappings.
  • Use the Default mapping from Converge.
  • Use a Custom mapping to add, edit, or remove mappings.
  • Select a forwarding mode (client and/or server) for each of your events.
Available for all destinations. (if possible)