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Introduction

Converge is the all-in-one marketing measurement platform for e-commerce. It helps you manage tracking and understand what drives your business. The platform has two main products:
  1. Destinations: Set up tracking once, and we forward your data to ad platforms, analytics tools, email providers, and more. Everything’s optimized automatically.
  2. Analytics: Blend your first-party tracking with performance data from your marketing tools. Build custom reports to see what’s driving your business.

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Benefits of Converge

Setting up high-quality marketing measurement stack is getting increasingly more difficult. It requires:
  • Deep knowledge in your team about marketing and engineering.
  • Constant maintenance to keep up with an ever evolving tracking landscape.
  • 24/7 observability to monitor if everything works as expected.
Lacking any of these will result in inaccurate reports or under-optimized campaigns. Converge fixes this by giving you an integrated platform that handles:
  • Data collection from your web and server-side data sources.
  • In-platform tracking that forwards your data to your marketing tools.
  • Unified profiles that track your users over their entire customer journey.
  • Blended dataset that joins your first-party data with in-platform metrics.
  • Advanced attribution that tells you what’s actually driving results.
All in an easy-to-implement platform that guarantees accurate reporting and optimized tracking.

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How Converge works

Converge connects your data sources, blends and enriches the data, sends it to your destinations, and powers your reports. We group data sources into:
  • Event sources: Event data from a web pixel, e-commerce integrations or webhooks.
  • Marketing sources: Data like spend, clicks and conversions from your ad platforms.
We blend everything together into unified profiles, enrich your events, and send them to your destinations like:
  • Ad platforms: Google Ads, Facebook Ads, TikTok, and more.
  • Analytics: Google Analytics 4.
  • Email: Klaviyo, Postscript.
Based on the blended dataset you can create reports like:
  • Overview report: A quick overview off all your key metrics.
  • Attribution report: Which of your channels and campaigns are performing the best.
  • Insights: Custom reports based on your blended dataset.
  • Dashboards: Custom dashboards bringing your Insights together.