Skip to main content
The Klaviyo Marketing Source allows you to see platform-specific metrics (e.g. Email Opens, Clicks, Revenue) in Converge. To send data from Converge to Klaviyo, check out the Klaviyo Destination instead.

​
Set up the Marketing Data Source

  1. Navigate to the Marketing Sources Tab in Converge, click on Connect a new ad platform and then choose Klaviyo.
  2. Give your connection a name: e.g. Klaviyo | {Account ID}, then click on Sign in with Klaviyo and complete the authentication process by signing in with your Klaviyo account and accepting the necessary permissions.
  3. After successfully signing in, the Conversion data source selection will appear. Choose where your conversion events come from:
    • Integration events: sent by ecommerce platforms connected to Klaviyo (e.g., Shopify, WooCommerce, etc.).
    • API events: sent by your systems via Klaviyo’s Events API.
  4. In the Which conversion metrics should we use section, select one or more metrics from the chosen source (e.g., Placed Order (Shopify), Placed Order (WooCommerce)). The metrics you select will be available individually and also rolled up into a single conversions/revenue total.
  5. After pressing Create, your Klaviyo data will stream into Converge.

​
Set up your tracking parameters

  1. Log into your Klaviyo account and navigate to the sidebar.
  2. Click on your account name in the top-right corner, then go to Settings > Other > UTM tracking. Click Edit to modify the tracking settings.
  3. Configure your tracking parameters:
    • Configure the standard Klaviyo UTM parameters as needed for your existing tracking requirements. These parameters are optional for the Converge integration.
    • Add a custom UTM parameter for Converge tracking. Click Add UTM parameter:
      • Enter cvg_source as the parameter name and set Campaign value to “Klaviyo” and Flow value to “Klaviyo”
      • Enter cvg_adid as the parameter name and set Campaign value to “Campaign Id” and Flow value to “Flow Id”
    • Enable the toggle for “Automatically add UTM parameters to links”
  4. Click Save to apply your tracking configuration.
Klaviyo UTM Tracking
This configuration will automatically append UTM parameters to all links in your Klaviyo campaigns and flows, enabling proper attribution tracking in Converge. The cvg_adid parameter helps Converge identify traffic coming from your Klaviyo campaigns.

​
Supported metrics

We support a focused set of Klaviyo metrics that mirror the definitions you see in Klaviyo’s own reporting. Expand each category to see the specific events we aggregate.
These are email-level delivery and engagement events emitted by Klaviyo for email sends (campaigns and flows). Use them to trend deliverability and engagement over time.
MetricDescription
Email click rateThe percentage of emails where the recipient clicked on a link within your message. It is calculated as the unique email clicks divided by emails delivered.
Email open rateThe percentage of emails where the recipient opened your message. It is calculated as the unique email opens divided by emails delivered.
Email deliverability rateThe percentage of emails that were actually delivered to the recipient, as opposed to being bounced, or dropped. It is calculated as the delivered emails divided by total emails sent.
Emails bouncedThe total number of emails where the send failed due to a bounce (soft or hard). The message was not delivered to the recipient’s mailbox.
Emails clicked to unsubscribeThe total number of times an unsubscribe link in your email was clicked, indicating intent to opt out via the message.
Emails droppedThe total number of emails Klaviyo skips sending because an address is suppressed/undeliverable per an upstream provider, creating a suppression mismatch
Emails marked as spamThe total number of times the recipient reported your email as spam through their mailbox provider.
Emails deliveredThe total number of emails that were successfully delivered to the recipient’s mailbox (i.e., not bounced/dropped).
Total emails clickedThe total number of times a tracked link inside your email was clicked.
Total emails openedThe total number of times a recipient opens an email you sent.
Total emails sentThe total number of emails that Klaviyo attempted to send, including all delivery outcomes (bounced, dropped, and successfully delivered).
Unique emails clickedThe number of unique recipients who clicked at least one tracked link in your email.
Unique emails openedThe number of unique recipients who opened your email at least once.
These metrics reflect list-level consent changes. They’re sourced from list subscription events and are the basis for “email subscribers” accounting.
MetricDescription
New email subscribersThe number of unique email profiles that joined any email list (Subscribed to List) during the period.
Churned email subscribersThe number of unique email profiles that left any email list (Unsubscribed from List) during the period.