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| Google Ads

Get your Converge conversions in Google Ads.

Table of contents

  1. Access Requirements

    1. Step-by-step

  2. Set up the Google Ads Connection

1. Access Requirements

a) Step-by-step

  1. Go to Tools and settings > Access and security (under Setup)
  2. Add onboarding@runconverge.com and provide admin access
  3. Once Converge receives access, it will send an additional manager link request with ID 544-561-0433
  4. Accept the request in your Google Ads in Tools and settings > Access and security > Managers
  5. Done 🎉

2. Set up the Google Ads Connection

  1. Navigate to your Google Ads Dashboards and choose Tools and settings > Conversions.  

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  2. Choose New conversion action and then choose Website.  

  3. Fill in your URL and choose Scan.  

  4. Choose Add a conversion manually.  

  5. Choose Purchase as conversion type, choose different values for each conversions and track Every.  

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  6. Press Save and continue.  

  7. Click on See event snippet.  

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  8. Copy the Conversion ID, in this example the Tag ID is AW-11288325266; the Conversion ID is 5CTkCNPJvIcZEJLZ2IYq. You will need both for the Converge connection.  

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  9. In your Converge dashboard, under Connections, click Create New Connection and fill in your Tag ID and Conversion ID. After that click Create Connection.  

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  10. If you only need the Purchase conversion, then you are done 🎉. If you’d like to add other conversions you can follow the steps above to add more conversions to the connection.