Breakdowns allow you to compare metric values across a certain property.

Filters allow you to answer questions such as:

  • How many Added To Cart-events do I have per country
  • How many Website visits do I have per device type
  • How much Spend per Ad Campaign
  • How much Purchases can be First-Party attributed per Channel

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Applying a Breakdown

  1. Click on
    Add breakdown
    .

  2. Choose a property to break down, e.g. Channel

  3. Done, your metric should be broken down across this dimension