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This serves as a knowledge base for Insights. For a general overview of Insights & Dashboards, see the Overview section.

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What is an insight

Insights are the main building block of your custom marketing analytics. They allow you to visualize customer events, ad platform metrics, and first-party attribution metrics and allow you to analyze how you acquire customers.

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How to create your first insight

  1. From the sidebar click on
    Insights
    and click on Create new Insight.
  2. This will open the query builder, click on the
    -icon next to “Unnamed insight” and give it a name, e.g. Revenue over time.
    Insight name
  3. Click on the
    -icon to save the new name.
  4. Click on
    Add metric
  5. Click on
    Revenue
    Add metric
  6. Click on
    Create insight
    in the top right corner.
  7. You’ve created your first insight.
    Insight created

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Insight Building Blocks

Insights are extremely flexible, you can configure the exact insight you want across these dimensions:
  • Metrics: Choose which values you’d like to display
  • Visualization Types: Insights can show up as tables, line charts, pie charts, etc.
  • Filters: You can flexibly filter in or out based on session, event, attribution, or ad platform properties
  • Breakdowns: You can break down insights across session, event, attribution, or ad platform properties
  • Cohorts: We support specific cohort-based insights
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