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Insight Basics
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This serves as a Knowledge base for Insights, for a general overview of Insights & Dashboards, see the
Overview
section.
What is an Insight
Insights are the main building block of your custom marketing analytics. They allow you to visualize customer events, ad platform metrics, and first-party attribution metrics and allow you to analyze how you acquire customers.
How to create your first insight
From the sidebar click on
Insights
and click on
Create new Insight
.
This will open the query builder, click on the
-icon next to “Unnamed insight” and give it a name, e.g.
Revenue over time
.
Click on the
-icon to save the new name.
Click on
Add metric
Click on
Revenue
Click on
Create insight
in the top right corner.
You created your first insight.
Insight Building Blocks
Insights are extremely flexible, you can configure the exact insight you want across these dimensions:
Metrics
: Choose which values you’d like to display
Visualization Types
: Insights can show up as tables, line charts, pie charts, etc.
Filters
: You can flexibly filter in or out based on session, event, attribution, or ad platform properties
Breakdowns
: You can break down insights across session, event, attribution, or ad platform properties
Cohorts
: We support for specific cohort-based insights
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