Cohort Insights are a specific type of insight that allows you to visualize how certain metrics evolve on a per-cohort basis (e.g., LTV).

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How to create your first cohort insight

  1. From the sidebar click on
    Insights
    and click on Create new Insight.
  2. This will open the query builder, click on Cohorts from the top picker.
    Cohort picker
  3. Click on
    Add metric
  4. Click on
    Customer Lifetime Value
    Select metric
  5. Click on
    Create insight
    in the top right corner.
  6. You created your first cohort insight.
    Cohort insight

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Cohort Metrics

MetricDescription
Customer Lifetime Value
LTV of the Cohort at Month y
Retention Rate
% of the Cohort who had a Placed Order event in Month y