Learn how different attribution models in Converge work
Attribution Model | First Touch | Middle Touch 1 | Middle Touch 2 | Last Touch | Only Paid Channels |
---|---|---|---|---|---|
First Touch | 100% | 0% | 0% | 0% | |
First Touch Paid Only | 100% | 0% | 0% | 0% | |
Last Touch | 0% | 0% | 0% | 100% | |
Last Touch Paid Only | 0% | 0% | 0% | 100% | |
Linear | 25% | 25% | 25% | 25% | |
Participation | 100% | 100% | 100% | 100% | |
J-Shaped | 20% | 10% | 10% | 60% | |
Inverse J-Shaped | 60% | 10% | 10% | 20% | |
U-Shaped | 40% | 10% | 10% | 40% | |
Time Decay* | - | - | - | - |
Facebook > Direct > Google > Direct > Conversion
, the last touch model attributes the entire conversion to Google,
while a linear model attributes 50% to Facebook and 50% to Google.Facebook
-session > Google
-session > Direct
-session with conversionDirect
, while the last touch model attributes it to Google
.First Touch | Middle Touch 1 | Middle Touch 2 | Last Touch |
---|---|---|---|
100% | 0% | 0% | 0% |
First Touch | Middle Touch 1 | Middle Touch 2 | Last Touch |
---|---|---|---|
100% | 0% | 0% | 0% |
First Touch | Middle Touch 1 | Middle Touch 2 | Last Touch |
---|---|---|---|
0% | 0% | 0% | 100% |
First Touch | Middle Touch 1 | Middle Touch 2 | Last Touch |
---|---|---|---|
0% | 0% | 0% | 100% |
First Touch | Middle Touch 1 | Middle Touch 2 | Last Touch |
---|---|---|---|
25% | 25% | 25% | 25% |
First Touch | Middle Touch 1 | Middle Touch 2 | Last Touch |
---|---|---|---|
100% | 100% | 100% | 100% |
First Touch | Middle Touch 1 | Middle Touch 2 | Last Touch |
---|---|---|---|
20% | 10% | 10% | 60% |
First Touch | Middle Touch 1 | Middle Touch 2 | Last Touch |
---|---|---|---|
60% | 10% | 10% | 20% |
First Touch | Middle Touch 1 | Middle Touch 2 | Last Touch |
---|---|---|---|
40% | 10% | 10% | 40% |
First Touch | Middle Touch 1 | Middle Touch 2 | Last Touch | |
---|---|---|---|---|
Days ago | 21 | 14 | 7 | 0 |
Weight | 0.125 | 0.25 | 0.5 | 1 |
Attribution | 6.7% | 13.3% | 26.7% | 53.3% |