Filters allow you to filter out certain values based on certain properties. Filters allow you to answer questions such as:
  • How many Added To Cart-events do I have in Canada
  • How many Website visits come from mobile users
  • How much Spend comes from my Summer Facebook campaign
  • How much Purchases can be First-Party attributed to TikTok

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Applying a Filter

How you apply a filter to an insight depends on whether you want the filter to filter on a Metric-level (applies to a single metric) or on an Insight-level (applies to all metrics in the insight).

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Metric Filters

  1. Click on the
    -icon next to the metric you want to filter.
    filter-icon
  2. Click on
    Add filter
  3. Choose a property to filter on and a condition, e.g. total_price greater than 50
    filter-icon
  4. Done, your metric values should be filtered based on this condition.

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Insight Filters

  1. Click on
    Add filter group
    in the
    Add filter
    -section of the query builder.
    filter-icon
  2. Click on
    Add filter
  3. Choose a property to filter on and a condition, e.g. total_price greater than 50
    filter-icon
  4. Done, all of your metric values should be filtered based on this condition.
    As an example of a filter that applies across a few metrics, notice the insight below that shows all:
    • Placed Order events with a total_price greater than 50
    • All sessions with a Placed Order event for which this event has a total_price greater than 50
    multiple metrics