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Filters allow you to filter out certain values based on certain properties. Filters allow you to answer questions such as:
  • How many Added To Cart events do I have in Canada
  • How many Website visits come from mobile users
  • How much Spend comes from my Summer Facebook campaign
  • How much Purchases can be first-party attributed to TikTok

Applying a Filter

How you apply a filter to an insight depends on whether you want the filter to filter on a Metric level (applies to a single metric) or on an Insight level (applies to all metrics in the insight).

Metric Filters

  1. Click on the
    -icon next to the metric you want to filter.
    filter-icon
  2. Click on
    Add filter
  3. Choose a property to filter on and a condition, e.g. total_price greater than 50
    filter-icon
  4. Done, your metric values should be filtered based on this condition.

Insight Filters

  1. Click on
    Add filter group
    in the
    Add filter
    section of the query builder.
    filter-icon
  2. Click on
    Add filter
  3. Choose a property to filter on and a condition, e.g. total_price greater than 50
    filter-icon
  4. Done, all of your metric values should be filtered based on this condition.
    As an example of a filter that applies across a few metrics, notice the insight below that shows all:
    • Placed Order events with a total_price greater than 50
    • All sessions with a Placed Order event for which this event has a total_price greater than 50
    multiple metrics
I