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Filters allow you to filter out certain values based on certain properties.
Filters allow you to answer questions such as:
How many Added To Cart events do I have in Canada
How many Website visits come from mobile users
How much Spend comes from my Summer Facebook campaign
How much Purchases can be first-party attributed to TikTok
Applying a Filter How you apply a filter to an insight depends on whether you want the filter to filter on a Metric level (applies to a single metric) or on an Insight level (applies to all metrics in the insight).
Metric Filters
Click on the
-icon next to the metric you want to filter.
Click on
Choose a property to filter on and a condition, e.g. total_price greater than 50
Done, your metric values should be filtered based on this condition.
Insight Filters
Click on in the section of the query builder.
Click on
Choose a property to filter on and a condition, e.g. total_price greater than 50
Done, all of your metric values should be filtered based on this condition.
As an example of a filter that applies across a few metrics, notice the insight below that shows all:
Placed Order events with a total_price greater than 50All sessions with a Placed Order event for which this event has a total_price greater than 50
