Quickstart
Set up Customer Data Infrastructure in hours not weeks
Getting Started with Converge
Follow the instructions below to learn how to get your data into Converge, set up your first destination and power the dashboard with your ad platform data.
1. Get your Customer Data in Converge
To get started with Converge, you need to track the Converge Event Spec Converge has pre-built integrations with most Shopping Platforms, simply pick your platform below and follow the steps.
Connect your Storefront
Connect your Storefront
Install our prebuilt Shopify Storefront integration to track all important storefront and checkout events.
Install our prebuilt Shopify Storefront integration to track all important storefront and checkout events.
Install our prebuilt WooCommerce Plugin to track all important storefront and checkout events.
Install our prebuilt Magento Module to track all important storefront and checkout events.
Install the Converge JS Pixel
You can find detailed instructions on installing the Converge JS Pixel on your storefront here
Instrument Ecommerce Lifecycle events
Once installed, you should instrument your storefront with all Ecommerce Lifecycle Events.
Install our prebuilt BigCommerce Plugin to track all important storefront and checkout events.
Connect your Store Backend
Connect your Store Backend
Install our prebuilt Shopify Store Backend integration to track all important server-side conversion events.
Install our prebuilt Shopify Store Backend integration to track all important server-side conversion events.
Install our prebuilt WooCommerce REST API integration to track all important server-side conversion events.
Install our prebuilt Magento REST API integration to track all important server-side conversion events.
Install the Converge Webhook Integration
You can find detailed instructions on installing the Converge Webhook Integration for server-side conversions here.
Instrument Ecommerce Lifecycle events
Once installed, you should instrument your webhook integration with appropriate server-side Ecommerce Lifecycle Events.
Install our prebuilt BigCommerce API integration to track all important server-side conversion events.
2. Set up your Destinations
Destinations send data from Converge (e.g. Purchase events) to Destinations (e.g. Facebook Ads).
Set up destinations
Set up destinations
Send your customer events to Meta using the Meta Integration.
Send your customer events to Meta using the Meta Integration.
Send your customer events to Google Ads using the Google Ads - Remarketing or Google Ads - Conversion tracking destinations.
Send your customer events to Google Analytics 4 using the Google Analytics 4 Integration.
Send your customer events to TikTok Ads using the TikTok Ads Integration
You can find a full list of destinations under the Destinations section in the documentation.
3. Set up Ad Platform Integrations
Ad Platform Integrations pull metrics (e.g. Ad Spend) from Ad Platforms into Converge for Dashboarding purposes.
Set up Ad Platform Integrations
Set up Ad Platform Integrations
Pull in Ad Platform metrics from Meta using the Meta Integration
Pull in Ad Platform metrics from Meta using the Meta Integration
Pull in Ad Platform metrics from Google Ads using the Google Ads Integration
Pull in Ad Platform metrics from TikTok Ads using the TikTok Ads Integration
You can find a full list of Marketing Sources under the Marketing Sources section in the documentation.