What is Converge?

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The all-in-one data platform for paid customer acquisition

Converge allows you to set up optimal marketing data infrastructure for B2C.

The Converge Platform consists of two products:

1. Destinations: We track conversions on the server instead of the browser for optimal ad performance, allowing us to mitigate any traditional hurdles like VPNs, ad blockers, etc.
2. Reporting Suite: Converge allows you to bring together and freely query the three most important metrics for paid marketing:
   • Blended Reporting
   • In-Platform Reporting
   • UTM-based / First-party attribution reporting

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Why is separate data infrastructure for marketing teams needed?

Optimal marketing measurement is hard as it requires expertise in both: (i) data engineering and (ii) marketing

To get a simple marketing report such as CPA numbers by channel, engineers have to set up and integrate a myriad of tools: A CDP to capture customer events, ETL to sync ad platform data into a Data Warehouse, dbt to join both types of data together and a BI tool on top of the data warehouse.

Each integration is a vector for problems to occur, leading to a distrust of marketing teams in their reporting.

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Converge as an integrated alternative for marketing measurement

Converge, manages everything end-to-end from event collection all the way until the BI layer.

Thus, we allow:

1. Marketers to trust that their marketing reporting, attribution and ad targeting is optimal
2. Engineers to be abstracted away from all marketing best practices