| Metric | Definition |
|---|---|
| Ad spend | Aggregated ad spend across all your Marketing Sources |
| Revenue | Revenue as defined by total orders in the applicable period. Includes tax and shipping. |
| New customers | Number of orders from new customers. New customers are defined as customers who have never placed an order before, based on email address. |
| Orders | Total orders as tracked by a shopping platform integration (e.g., Shopify) or a custom server-side integration. Orders that have been refunded or gift card purchases are also counted as orders. |
| AOV | Average order value across all orders in the applicable period. This includes tax and shipping. |
| Blended ROAS | Total revenue divided by the total ad spend in the applicable period. |
| Blended CPA | Total ad spend divided by the total number of orders in the applicable period. |
| Blended nCPA | Total ad spend divided by the total number of new customers. |
| Blended NC-ROAS | Total new customer revenue divided by ad spend. |
| Sessions | Total sessions tracked by the Converge Pixel. |
| Added to cart rate | Total sessions with an “Added to Cart” event divided by total sessions. |
| Started checkout rate | Total sessions with a “Started Checkout” event divided by total sessions. |
| Conversion rate | Total sessions with an order divided by total sessions. |
| LTV | Average LTV of customers who placed at least one order in the chosen period. See the section on LTV for more info. |
Attribution
Metric dictionary
A glossary of the metrics that Converge shows in its reports