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This page combines all of the tracking parameters you will need to set up for Converge’s first-party attribution to work correctly.
This is a general guide. For detailed, platform-specific instructions, click the Link in the table below.
ChannelTypeInstructionsExample
AxonMobile AdsLinkcvg_source=axon&cvg_adid=456&cvg_cid=123
AWINAffiliate Link
utm_source=awin&utm_medium=affiliate&utm_campaign=123
CriteoNativeLinkcvg_source=criteo&cvg_cid=123&cvg_adid=456
Google AdsPaid SearchLinkcvg_source=google&cvg_cid=123&cvg_adid=456
KlaviyoEmail Link
cvg_source=klaviyo&cvg_adid=01K6JNV2W892QG11ZG7ECHXG8H
Meta (Facebook)Paid SocialLinkcvg_source=facebook&cvg_cid=123&cvg_adid=456
Microsoft Ads (Bing Ads)Paid SearchLinkcvg_source=bing&cvg_cid=123&cvg_adid=456
OutbrainNativeLinkcvg_source=outbrain&cvg_cid=123&cvg_adid=456&outbraincid=xyz
Pinterest-colorCreated with Sketch.
Pinterest AdsPaid SocialLinkcvg_source=pinterest&cvg_cid=123&cvg_adid=456
PostscriptSMS Link
utm_source=postscript&utm_medium=sms&utm_campaign=summer
RedditPaid SocialLinkcvg_source=reddit&cvg_cid=123&cvg_adid=456
Snapchat AdsPaid SocialLinkcvg_source=snapchat&cvg_cid=123&cvg_adid=456
TaboolaNativeLinkcvg_source=taboola&cvg_cid=123&cvg_adid=456&tblcid=x
TikTok AdsPaid SocialLinkcvg_source=tiktok&cvg_cid=123&cvg_adid=456
AttentiveSMS Link
utm_source=attentive&utm_medium=sms&utm_campaign=123
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