Tracking parameters

This page combines all of the tracking parameters you will need to set up for Converge’s first-party attribution to work correctly.

This is a general guide. For detailed, platform-specific instructions, click the Link in the table below.

Channel	Type	Instructions	Example
AppLovin	Mobile Ads	Link	`cvg_source=axon&cvg_adid=456&cvg_cid=123`
AWIN	Affiliate		`utm_source=awin&utm_medium=affiliate&utm_campaign=123`
Criteo	Native	Link	`cvg_source=criteo&cvg_cid=123&cvg_adid=456`
Google Ads	Paid Search	Link	`cvg_source=google&cvg_cid=123&cvg_adid=456`
Klaviyo	Email	Link	`cvg_source=klaviyo&cvg_adid=01K6JNV2W892QG11ZG7ECHXG8H`
Meta (Facebook)	Paid Social	Link	`cvg_source=facebook&cvg_cid=123&cvg_adid=456`
Microsoft Ads (Bing Ads)	Paid Search	Link	`cvg_source=bing&cvg_cid=123&cvg_adid=456`
Outbrain	Native	Link	`cvg_source=outbrain&cvg_cid=123&cvg_adid=456&outbraincid=xyz`
Pinterest Ads	Paid Social	Link	`cvg_source=pinterest&cvg_cid=123&cvg_adid=456`
Postscript	SMS		`utm_source=postscript&utm_medium=sms&utm_campaign=summer`
Reddit	Paid Social	Link	`cvg_source=reddit&cvg_cid=123&cvg_adid=456`
Snapchat Ads	Paid Social	Link	`cvg_source=snapchat&cvg_cid=123&cvg_adid=456`
Taboola	Native	Link	`cvg_source=taboola&cvg_cid=123&cvg_adid=456&tblcid=x`
TikTok Ads	Paid Social	Link	`cvg_source=tiktok&cvg_cid=123&cvg_adid=456`
Attentive	SMS		`utm_source=attentive&utm_medium=sms&utm_campaign=123`
Influencer Marketing	Influencer	Link	`utm_source=instagram&utm_medium=influencer&utm_campaign=JohnDoe`

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