Insights consist of one or multiple metrics. Metrics are based on Events, Ad Platforms, or a combination of both.
three-metrics

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Types of Metrics

When you click on Add metric, you have metrics in 4 categories. A small curated set of metrics from the other types that are often searched for
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Events

Metrics based on the Events you track with the Converge Sources
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Ad platforms

Metrics based on the Marketing Sources you connected under Marketing Sources
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Formula

A custom formula based on existing metrics.
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Aggregations

When you select Event Metrics such as Added To Cart, you might be looking for:
  • The total number of Added To Cart-events
  • The total sessions with an Added To Cart-event
  • The Added To Cart-conversion rate
  • The Cost per Added To Cart
  • etc.
Similarly, if you select Ad Platform Metrics such as Clicks, you might be looking for:
  • The total number of Clicks
  • The CTR
  • The CPM
  • etc.
These different ways of counting the underlying event or ad platform metric are called Aggregations. Every time you pick a metric, you will need to choose an aggregation as well.

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Available Event Aggregations

event aggregations
AggregationDescription
EventsTotal number of times an event occurred over the chosen period
SessionsTotal number of sessions with the specified event occurring at least once over the chosen period
ProfilesTotal number of profiles who triggered the specified event at least once over the chosen period
Session conversion rateTotal number of sessions with the specified event occurring at least once divided by total sessions over the chosen period
Profile conversion rateTotal number of profiles with the specified event occurring at least once divided by total profiles with a Session over the chosen period
CPACPA of the chosen event. Without a specific Channel filter, this is equal to the Blended CPA
ROASROAS of the chosen event. Without a specific Channel filter, this is equal to the Blended ROAS
Event PropertiesAllows you to do an aggregation of a specific event property

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Available Ad Platform Aggregations

ad platform aggregations
MetricAggregationDescription
Impressions
SumTotal number of impressions
CPMCost per impressions
Clicks
SumTotal number of clicks
CTRClick-through rate
CPCCost per click
Spend
SumTotal spend
Purchase Conversions
SumTotal purchase conversions
CPACost per purchase conversion
RevenueConversion value of purchase conversions
ROASReturn on ad spend of purchase conversions
Custom Conversions
SumTotal conversions
CPACost per conversion
RevenueConversion value of conversions
ROASROAS of conversions

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Renaming a Metric

  1. Click on the
    -icon next to the metric you want to rename.
  2. Give your metric a new name and click on
  3. Notice that in your insight, the metric is appropriately renamed

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Hiding a Metric

You might want to recombine some metrics in Formula Mode and only show a subset of the metrics that you have used in the query. For example, say that we want to show the New Customer %, which is defined as 100% * New Customers / Total Orders. The query would look something like this.
new customer formula
To make sure that the Insight only consists of Metric C, you can hide metrics A & B as follows:
  1. Click on the
    -icon next to the metric you want to hide. In this example, this would be metrics A and B.
  2. The metrics should have disappeared from the insight.