Metrics

Insights consist of one or multiple metrics. Metrics are based on Events, Ad Platforms, or a combination of both.

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Types of Metrics

When you click on Add metric, you have metrics in 4 categories.

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Popular

A small curated set of metrics from the other types that are often searched for.

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Events

Metrics based on the Events you track with the Converge Sources

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Ad platforms

Metrics based on the Marketing Sources you connected under Marketing Sources

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Formula

A custom formula based on existing metrics.

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Aggregations

When you select Event Metrics such as Added To Cart, you might be looking for:

• The total number of Added To Cart events
• The total sessions with an Added To Cart event
• The Added To Cart conversion rate
• The Cost per Added To Cart
• etc.

Similarly, if you select Ad Platform Metrics such as Clicks, you might be looking for:

• The total number of Clicks
• The CTR
• The CPM
• etc.

These different ways of counting the underlying event or ad platform metric are called Aggregations. Every time you pick a metric, you will need to choose an aggregation as well.

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Available Event Aggregations

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Available Ad Platform Aggregations

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Renaming a Metric

1. Click on the
   -icon next to the metric you want to rename.
   
2. Give your metric a new name and click on
   
3. Notice that in your insight, the metric is appropriately renamed
   

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Hiding a Metric

You might want to combine some metrics in Formula Mode and only show a subset of the metrics you’ve used in the query. For example, say that we want to show the New Customer %, which is defined as 100% * New Customers / Total Orders. The query would look something like this. To make sure that the Insight only consists of Metric C, you can hide metrics A & B as follows:

1. Click on the
   -icon next to the metric you want to hide. In this example, this would be metrics A and B.
   
2. The metrics should have disappeared from the insight.