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Introduction

Converge offers multiple reporting options to analyze data from your Event sources and Marketing sources.
Insights and Dashboards require a separate license. Contact your Converge rep for access.

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Overview report

The Overview Report gives you a quick look at your key metrics. It includes:
  • Blended: Metrics based on all your connected sources.
  • Platforms: In-platform metrics from each marketing source.
You can customize the report to show only the metrics and sections you care about.
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Overview Report

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Attribution report

The Attribution Report shows how your Channels, Campaigns, Ad sets, or Ads are performing—and what’s driving your business. Metrics are attributed using:
  • First-party attribution: Converge attribution based on the model you select and your tracking parameters. Identified with this icon:
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  • In-platform attribution: Metrics from the ad platforms themselves. Identified with this icon:
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You can adjust your first-party attribution with the attribution models described here.
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Attribution Report

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Landing pages report

The Landing Pages Report shows performance for each page users landed on. Metrics include sessions, purchases, revenue, and conversion rate. You can customize this report to focus on metrics that matter to you.
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Landing Pages Report

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Insights

Insights are custom reports you can create to further analyze your data. Reports can use data from your Event sources and Marketing sources and can show predefined metrics or you can calculate custom metrics. You can visualize Insights as:
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Table

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Line chart

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Bar chart (vertical)

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Bar chart (horizontal)

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Pie chart

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Cohort

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Total

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Area chart Insight

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Dashboards

Dashboards are custom overviews where you show multiple Insights side-by-side. You can rearrange the layout to make dashboards easy to read.
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Example Dashboard

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Further reading