Criteo Ads

Learn how to setup Criteo Ads for perfect interoperability with the Converge attribution dashboard.

Setup

You will to add the following parameters to the URL of every ad you are running (including new ones you will set up in the future).

cvg_source=criteo&cvg_adid={bannerid}&cvg_cid={campaignid}

Step-by-step

You should enter this snippet in the URL Parameters box of the Tracking section in your ad’s settings.

If you already have parameters in place, you can append the above snippet as follows

📌 If you already have parameters in place, you can append the above snippet as follows:

For example, you could have the following UTM parameters set up: utm_source=criteo&utm_medium=retargeting&utm_campaign=lowerfunnel&utm_content={width}x{height}&utm_term={campaignid}&ad_id={bannerid}&cvg_source=criteo&cvg_adid={bannerid}&cvg_cid={campaignid},