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Overview

The Overview tab gives you insight into your most important metrics across your store, website and ad platforms.

Metrics explanation

  • Ad spend: Aggreggated ad spend across Facebook/Meta, Google, TikTok and Pinterest.
  • Revenue: Revenue as defined by total orders in the applicable period.Includes tax and shipping.
  • New Customers: Amount of orders that came from new customers, new customers are defined as customers that have never placed an order before.
  • Orders: Total orders as tracked by a shopping platform integration (e.g. Shopify) or a custom server-side integration. Orders that have been refunded or gift card purchases will also be counted as orders.
  • AOV: Average Order Value across all orders in the applicable period. This includes tax and shipping.
  • Blended ROAS: Total revenue divided by total ad spend in the applicable period.
  • Blended CPA: Total ad spend divided by total number of orders in the applicable period.
  • Blended nCPA: Total ad spend divided by total number of new customers.
  • Blended NC-ROAS: Total New Customer Revenue divided by ad spend.
  • Sessions: Total sessions tracked by the Converge Pixel.
  • Added To Cart Rate: Total sessions with an Add To Cart divided by total sessions.
  • Started Checkout Rate: Total sessions with a “Started Checkout” divided by total sessions.
  • Conversion Rate: Total sessions with an order divided by total sessions.