FAQ
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I am seeing overreporting in Facebook Ads Manager / Facebook Events Manager
- Verify that Converge is the only source of Facebook pixel data.
- If you are using Shopify, navigate to Sales Channels > Facebook & Instagram to open that app. In the app, navigate to the “Settings” tab and make sure that “Data sharing” is turned off.
- In Google Tag Manager, make sure all Facebook-related tags are turned off.
- Make sure you do not have any duplicate tracking active on Omega Pixel, Elevar, Polar Analytics, or any other app.
- Make sure you do not have another Offline dataset active in Facebook with duplicate conversions.
- If you have POS or recurring subscription sales, make sure to filter those out in Converge at the Connection level.
I am seeing underreporting in Facebook Ads Manager / Facebook Events Manager
Verify that Converge is still properly installed. Make sure that $page_load, Viewed Product events etc. get tracked and forwarded correctly by checking the Converge connection log.
What is the difference between Client-Side tracking and Sever-Side tracking?
Client-Side tracking captures user interaction data directly from the user’s browser using tags or pixels, making it vulnerable to ad blockers and privacy tools, leading to potential data loss. Server-Side Tracking, on the other hand, collects data from server events, offering a more secure and robust approach that is not affected by client-side limitations like ad blockers and privacy tools. For more information, click here.
What are Meta Event Matching Scores and Why Do They Matter?
Event matching scores are indicators used by Meta to measure the quality of data sent from websites to its advertising platform through the Facebook pixel or Conversions API. These scores reflect how well user events on a website, such as page views or purchases, are matched to user profiles on Meta. Enhancing this matching accuracy can lead to better conversion rates and lower costs per conversion. Learn more here.