What is attribution and how does it work?
www.google.com
, but based on the gclid
parameter that Google Ads attaches to the URl for each click, we know the first one came from a Google Ads campaign. The second visit has no gclid
, so we attribute it to Google’s organic search.
So we can attribute to the following Channels:
https://www.example.com/?gclid=123456789?cvg_source=google&cvg_cid=98765&cvg_adid=12345
Here’s what we can extract:
gclid
: 123456789cvg_source
: googlecvg_cid
: 98765cvg_adid
: 12345