What are marketing sources?
Marketing sources are ad platforms or other marketing tools that Converge pulls data from. They let you see platform-specific metrics, like ad spend, impressions, clicks, and in-platform attribution directly in your Converge reports. Converge shows these metrics in reports and dashboards exactly as received from the source. They aren’t modified in any way. To send data from Converge to the ad platform, check out our Destinations instead.