An introduction to the Meta/Facebook Ads Destination
https://
. Click Next.
Content ID Mode | Behavior |
---|---|
Default | Use the variant_id if available, otherwise use the product_id |
Product Id | Always use the product_id |
Variant Id | Always use the variant_id |
SKU | Always use the sku |
Converge Feature | Supported |
---|---|
Custom Events | |
Filters | |
Server-side Conversions |
Why do I see a Duplicate Pixel ID warning in my console?
theme.liquid
pixel and a Shopify Custom Pixel to track reliably.
See the FAQ in the Shopify Integration for more detailed information.Converge makes sure that no duplicate events get sent, even though the Facebook Pixel needs to be loaded in two separate places for complete event coverage.Why do I see "increase coverage"-warnings in my Events Manager?
email
).
Ideally, Facebook would have an email for every Added To Cart that ever happens on your website so they can easily attribute it.However, many people on the website are anonymous (they have never given their email to your store and thus Converge cannot track it). If the user never gives their email or address, then we can never send that email back.
Converge sends as many of these parameters as there are available.The only events where you would expect a very high email match rate are events where the user always has to give an email (e.g. purchase
).
For all events where certain parameters are not always available (e.g. you do not expect all AddToCart
or an InitiateCheckout
to have an email
), you can safely ignore this warning.Why is my Click ID (fbc) percentage low?
Click ID (fbc)
parameter. In most cases this is an expected value given how the fbc
parameter works.The Click ID (fbc)
is a parameter generated by Meta that is added to the URLs of your ads and used by Meta to track and identify events and conversions. See ClickID and the fbp and fbc Parameters for additional information.In an extreme scenario where all of your visitors arrive from a Meta ad, the Click ID (fbc)
parameter would be present in 100% of your events.Not all your traffic will originate from Meta though. Users can reach your store through, for example, search engines, other ad platforms or even directly. This traffic will not contain the fbc
parameter in the URL, given that it is exclusive to Meta ads.Given that, considering another extreme scenario where none of your traffic originates from Meta ads, it’s expected that Click ID (fbc)
would be zero.Overall, you should expect the percentage of Click ID (fbc)
to be directly related to the percentage of traffic your store receives that originate from Meta ads.In summary, if your store uses multiple marketing channel with no particular focus on Meta, it’s expected to see low percentages for the Click ID (fbc)
parameter. On the other hand, if your store relies heavily on Meta, with a majority of your traffic coming through it, you should expect higher percentages.How do I use the NewCustomerPurchase event?
NewCustomerPurchase
event to Facebook. To start using it for reporting and optimization, you need to create a custom conversion in Facebook Events Manager.We have a guide on setting up this custom event in the Meta Ads Manager here.Why do I see "update recommended"-warnings about IPv6 addresses in the Events Manager?
The Facebook Ads manager is over-reporting conversions and/or the conversion value is wrong.
Placed Order
events. Compare the Attribution > Orders numbers with your backend.Converge Event Name | Meta Event Name |
---|---|
$page_load | PageView |
Viewed Product | ViewContent |
Viewed Collection | ViewContent |
Added To Cart | AddToCart |
Added To Wishlist | AddToWishlist |
Started Checkout | InitiateCheckout |
Added Payment Info | AddPaymentInfo |
Placed Order | Purchase |
Started Subscription | Subscribe |
Activated Subscription | Subscribe |
Placed Recurring Subscription Order | RecurringSubscriptionPaymentSucceeded |
Cancelled Subscription | CancelSubscription |
Subscribed To Newsletter | Lead |
Searched | Search |
Searched for Store | FindLocation |
Converge Event Name | Meta Event Name |
---|---|
Placed Order (New Customers Only) | NewCustomerPurchase |