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The Meta Ads Marketing Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Meta, check out the Meta Ads Destination instead.

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Set up the Marketing Data Source

  1. Navigate to the Marketing Sources Tab in your Converge dashboard.
  2. Click on Connect a new ad platform and then choose Facebook.
  3. Name your ad platform sync: e.g. Facebook Ads | {Ad Account ID} and then press continue with Facebook.
  4. Once the Facebook account has been linked, you can select your Facebook Ads account.
  5. After pressing Create your Facebook metrics will stream into Converge.

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Set up your tracking parameters

  1. Navigate to your Facebook Ads Manager.
  2. Navigate to the ad which you will set up tracking. Click on Edit.
  3. Scroll down to the Tracking section, there’s a field URL parameters, paste in the following snippet. 
    cvg_source={{site_source_name}}&cvg_adid={{ad.id}}&cvg_cid={{campaign.id}}
    Meta URL Params
  4. Repeat steps 1-3 for every ad you run, but you can also bulk edit all your ads at once.
Changing the URL parameters will put the ad back into a processing state, which may last up to an hour. In rare cases, the social proof of the ad could be reset and the ad be sent back into the learning phase.
If you want your tracking parameters to be compatible with both the Converge and Google Analytics 4 attribution report, use the following template instead
utm_source=facebook&utm_medium=paid&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&cvg_source={{site_source_name}}&cvg_adid={{ad.id}}&cvg_cid={{campaign.id}}

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Supported metrics

We support a variety of metrics to help you analyze your ad performance on Meta Ads. Click on each category to expand and see the specific metrics available.
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
MetricDescription
Ad SpendThe total amount of money spent on your Meta ads.
ROASThe attributed revenue generated for every unit of currency spent on Meta ads.
CTRThe average percentage of people who clicked on your Meta ad after seeing it.
CPAThe average cost associated with actions from your Meta ads.
CPCThe average cost per click on your Meta ads.
CPMThe average cost per thousand impressions of your Meta ads.
ConversionsThe number of Meta-attributed purchases that happened because of your Meta ads.
ClicksThe total number of clicks on your Meta ads.
ImpressionsThe number of times your Meta ads were on-screen.
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.
MetricDescription
PurchasesThe total number of purchases as attributed by Meta to Meta ads.
RevenueThe total revenue generated as attributed by Meta to Meta ads.
ROASThe return on ad spend as attributed by Meta to Meta ads.
CPAThe cost of acquiring a conversion as attributed by Meta.
Ad SpendThe total expenditure on Meta Advertising.
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