Skip to main content
The Meta Ads marketing source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Meta, check out the Meta Ads Destination instead.

​
Set up the Marketing source

  1. Navigate to the Marketing Sources Tab in your Converge dashboard.
  2. Click on Connect a new ad platform and then choose Facebook.
  3. Name your ad platform sync: e.g. Facebook Ads | {Ad Account ID} and then press continue with Facebook.
  4. Once the Facebook account has been linked, you can select your Facebook Ads account.
  5. After pressing Create your Facebook metrics will stream into Converge.

​
Converge functionality

This integration supports the following Converge marketing source functionality.

​
Set up your tracking parameters

  1. Navigate to your Facebook Ads Manager.
  2. Navigate to the ad you’ll set up tracking for. Click on Edit.
  3. Scroll down to the Tracking section. There’s a field called URL parameters. Paste in the following snippet.
    Meta URL Params
  4. Repeat steps 1-3 for every ad you run, but you can also bulk edit all your ads at once.
Changing the URL parameters will put the ad back into a processing state, which may last up to an hour. In rare cases, the social proof of the ad could be reset and the ad sent back into the learning phase.
If you want your tracking parameters to be compatible with both the Converge and Google Analytics 4 attribution report, use the following template instead

​
Supported metrics

We support a variety of metrics to help you analyze your ad performance on Meta Ads. Click on each category to expand and see the specific metrics available.
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.