An introduction to the Meta/Facebook Marketing Source
Navigate to the Marketing Sources Tab in your Converge dashboard.
Click on Connect a new ad platform and then choose Facebook.
Name your ad platform sync: e.g. Facebook Ads | {Ad Account ID}
and then press continue with Facebook.
Once the Facebook account has been linked, you can select your Facebook Ads account.
After pressing Create your Facebook metrics will stream into Converge.
Navigate to your Facebook Ads Manager.
Navigate to the ad which you will set up tracking. Click on Edit.
Scroll down to the Tracking section, there’s a field URL parameters, paste in the following snippet.
Repeat Step 1-3 for every ad you run, but you can also bulk edit all your ads at once.
Changing the URL parameters will put the ad back into a processing state which may last up to an hour. In rare cases, the social proof of the ad could be reset and the ad be sent back into the learning phase.
If you want your tracking parameters to be compatible with both the Converge and Google Analytics 4 attribution report, use the following template instead
We support a variety of metrics to help you analyze your ad performance on Meta Ads. Click on each category to expand and see the specific metrics available.
Overview Report
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
Metric | Description |
---|---|
Ad Spend | The total amount of money spent on your Meta ads. |
ROAS | The attributed revenue generated for every unit of currency spent on Meta ads. |
CTR | The average percentage of people who clicked on your Meta ad after seeing it. |
CPA | The average cost associated with actions from your Meta ads. |
CPC | The average cost per click on your Meta ads. |
CPM | The average cost per thousand impressions of your Meta ads. |
Conversions | The number of Meta-attributed purchases that happened because of your Meta ads. |
Clicks | The total number of clicks on your Meta ads. |
Impressions | The number of times your Meta ads were on-screen. |
Channels Report
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.
Metric | Description |
---|---|
Purchases | The total number of purchases as attributed by Meta to Meta ads. |
Revenue | The total revenue generated as attributed by Meta to Meta ads. |
ROAS | The return on ad spend as attributed by Meta to Meta ads. |
CPA | The cost of acquiring a conversion as attributed by Meta. |
Ad Spend | The total expenditure on Meta Advertising. |