Skip to main contentAn introductory example
Imagine an ecommerce store that has the following minimal customer journey:
- Viewed Page: User visits the storefront
- Added To Cart: User adds an item to cart
- Placed Order: User places an order
For the optimal setup, they will want to track Viewed Page and Added To Cart on the browser, but Placed Order events on .
Challenges with server-side tracking
There are three main challenges this store will need to deal with, all of which are important concepts in Converge.
- Profile properties: to include browser-side information into the server-side order events.
- Deduplication: to make sure that the same order doesn’t get processed twice.
- Aliases: to recognize which browser-side events and which server-side events come from the same user.
