Placed Order, Converge forwards a revenue value to the destination. The Conversion amount setting controls which revenue value is sent. For example, you can pick whether to include or exclude taxes and shipping.
Available values
| Option | Description |
|---|---|
| Gross Revenue | Unit price times quantity, summed across items. Before any adjustments. Also known as GMV. |
| Total Revenue (default) | Gross revenue plus shipping and taxes, minus discounts. |
| Total Revenue After Taxes | Total Revenue minus taxes. |
| Total Revenue After Shipping | Total Revenue minus shipping. |
| Net Revenue | Total Revenue minus taxes and shipping. |
Configure the conversion amount
The setting is applied per destination and covers every conversion event forwarded to it.- Navigate to the Destinations tab and click the destination you want to configure.
- Click on Configuration.
- Open the Advanced configuration (optional) section.
- Pick your desired Conversion amount and click Save.
Availability of shipping and tax values depends on the source. Orders from shop platforms like Shopify and WooCommerce include both; orders from custom server-side integrations include them only when you send them in the event payload.