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The Amazon Ads Marketing Source lets you see platform-specific metrics (like Ad Spend) in Converge.

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Set up the Marketing Data Source

  1. Navigate to the Marketing Sources Tab in your Converge dashboard.
  2. Click on Connect a new ad platform and name your ad platform sync: e.g Amazon Ads | {Amazon Ads Account ID}
  3. Select Amazon Ads from the drop-down list and sign in with your Amazon Ads account.
  4. Once the Amazon account has been linked, select the region and profile you want to connect.
  5. After pressing Create your Amazon Ads metrics will stream into Converge.
Data freshness in Converge depends on what Amazon allows through their API. We refresh Amazon Ads data every hour, but it can take up to three hours for updates to appear in your dashboard. From Amazon’s side, initial impression and click data for sponsored ads campaigns is available through their API within 12 hours.Amazon refreshes and validates conversion data at daily, weekly, and monthly intervals. This data can change for up to 60 days from the current date.

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Supported metrics

We support a variety of metrics to help you analyze your ad performance on Amazon Ads. Click on each category to expand and see the specific metrics available.
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
MetricDescription
Ad SpendThe total amount of money spent on your Amazon ads.
ROASThe attributed revenue generated for every unit of currency spent on Amazon ads.
CTRThe average percentage of people who clicked on your Amazon ad after seeing it.
CPAThe average cost associated with actions from your Amazon ads.
CPCThe average cost per click on your Amazon ads.
CPMThe average cost per thousand impressions of your Amazon ads.
ConversionsThe number of Amazon-attributed purchases that happened because of your Amazon ads.
ClicksThe total number of clicks on your Amazon ads.
ImpressionsThe number of times your Amazon ads were on-screen.
The Channels Report provides detailed performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand which elements are most effective.
MetricDescription
PurchasesThe total number of purchases as attributed by Amazon to Amazon ads.
RevenueThe total revenue generated as attributed by Amazon to Amazon ads.
ROASThe return on ad spend as attributed by Amazon to Amazon ads.
CPAThe cost of acquiring a conversion as attributed by Amazon.
Ad SpendThe total expenditure on Amazon Advertising.
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