AppLovin
An introduction to the AppLoving Marketing Data Source
Set up the Marketing Data Source
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Navigate to your AppLovin dashboard and choose Account > Keys.
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Copy your Report Key.
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In the Converge dashboard, navigate to the Marketing Sources Tab.
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Click on Connect a new ad platform and then choose AppLovin.
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Name your ad platform sync: e.g.
AppLovin Ad Account
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Fill in the Report Key you copied from AppLovin in Step 2.
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After pressing Create your AppLovin metrics will stream into Converge.
Set up your Converge Tracking Parameters
The Converge AppLovin tracking parameters are as follows:
If you want your tracking parameters to be compatible with multiple attribution providers, you can add the Converge tracking parameters after the existing parameters pre-facing with a &
character.
Supported Metrics
We support a variety of metrics to help you analyze your ad performance on AppLovin. Click on each category to expand and see the specific metrics available.
Overview Report
Overview Report
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
Metric | Description |
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Ad Spend | The total amount of money spent on your ads. |
ROAS | The attributed revenue generated for every unit of currency spent on ads. |
CTR | The average percentage of people who clicked on your ads after seeing them. |
CPA | The average cost associated with actions from your ads. |
CPC | The average cost per click on your ads. |
CPM | The average cost per thousand impressions of your ads. |
Conversions | The number of AppLovin-attributed purchases that happened because of your ads. |
Clicks | The total number of clicks on your ads. |
Impressions | The number of times your ads were on-screen. |
Channels Report
Channels Report
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.
Metric | Description |
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Purchases | The total number of purchases as attributed by AppLovin to AppLovin ads. |
Revenue | The total revenue generated as attributed by AppLovin to AppLovin ads. |
ROAS | The return on ad spend as attributed by AppLovin to AppLovin ads. |
CPA | The cost of acquiring a conversion as attributed by AppLovin. |
Ad Spend | The total expenditure on AppLovin Advertising. |