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The AppLovin marketing source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to AppLovin, check out the AppLovin Destination instead.

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Set up the Marketing source

  1. Navigate to your and choose Account > Keys.
  2. Copy your Report Key.
AppLovin Report Key
  1. In the Converge dashboard, navigate to the Marketing Sources Tab.
  2. Click on Connect a new ad platform and then choose AppLovin.
  3. Name your ad platform sync: e.g. AppLovin Ad Account.
  4. Fill in the Report Key you copied from AppLovin in Step 2.
  5. After pressing Create your AppLovin metrics will stream into Converge.

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Converge functionality

This integration supports the following Converge marketing source functionality.
Converge FeatureSupported
Sync FrequencyEvery hour
Custom Conversions

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Set up your Converge Tracking Parameters

  1. Navigate to the AppLovin Ad Manager.
  2. Open your campaign and go to the Objective section.
  3. Edit the tracking template and select Converge under Measurement partner parameters.
AppLovin Tracking Parameters

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Supported metrics

We support a variety of metrics to help you analyze your ad performance on AppLovin. Click on each category to expand and see the specific metrics available.
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
MetricDescription
Ad SpendThe total amount of money spent on your ads.
ROASThe attributed revenue generated for every unit of currency spent on ads.
CTRThe average percentage of people who clicked on your ads after seeing them.
CPAThe average cost associated with actions from your ads.
CPCThe average cost per click on your ads.
CPMThe average cost per thousand impressions of your ads.
ConversionsThe number of AppLovin-attributed purchases that happened because of your ads.
ClicksThe total number of clicks on your ads.
ImpressionsThe number of times your ads were on-screen.
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.
MetricDescription
PurchasesThe total number of purchases as attributed by AppLovin to AppLovin ads.
RevenueThe total revenue generated as attributed by AppLovin to AppLovin ads.
ROASThe return on ad spend as attributed by AppLovin to AppLovin ads.
CPAThe cost of acquiring a conversion as attributed by AppLovin.
Ad SpendThe total expenditure on AppLovin Advertising.