The AppLovin Marketing Data Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to AppLovin, check out the AppLovin Destination instead.

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Set up the Marketing Data Source

  1. Navigate to your AppLovin dashboard

    and choose Account > Keys.

  2. Copy your Report Key.

  1. In the Converge dashboard, navigate to the Marketing Sources Tab.

  2. Click on Connect a new ad platform and then choose AppLovin.

  3. Name your ad platform sync: e.g. AppLovin Ad Account.

  4. Fill in the Report Key you copied from AppLovin in Step 2.

  5. After pressing Create your AppLovin metrics will stream into Converge.

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Set up your Converge Tracking Parameters

Please contact your Applovin Account Rep to set up these parameters for you.

The Converge AppLovin tracking parameters are as follows:

?cvg_source=applovin&cvg_adid={AD_ID}&cvg_cid={CAMPAIGN_ID}

If you want your tracking parameters to be compatible with multiple attribution providers, you can add the Converge tracking parameters after the existing parameters pre-facing with a & character.

?utm_source=applovin&utm_medium=paid&utm_campaign={CAMPAIGN_NAME}&cvg_source=applovin&cvg_adid={AD_ID}&cvg_cid={CAMPAIGN_ID}

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Supported Metrics

We support a variety of metrics to help you analyze your ad performance on AppLovin. Click on each category to expand and see the specific metrics available.