Google Ads
An introduction to the Google Ad Platform Datasource
Set up the Marketing Data Source
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Navigate to the Marketing Sources Tab in your Converge dashboard.
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Click on Connect a new ad platform and name your ad platform sync: e.g
Google Ads | {Google Ads Account ID}
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Select Google Ads from the drop-down list and sign in with your Google Ads Account.
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Once the Google account has been linked, you can select your Google Ads Account.
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After pressing create your Google Ads metrics will stream into Converge.
Set up your Converge Tracking Parameters
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In your Google Ads Manager, click
Settings
on the left-hand side, and then select Account settings. -
Paste the following tracking parameters into the Tracking Template text field:
We recommend centralizing the tracking template into the account-level settings and removing all tracking templates from your specific ads, ad groups, and campaigns.
Importantly, if you also configured these parameters on the ad, ad group, or campaign level, these will be preferred.
If you still wish to use your existing ad, ad group, or campaign-level tracking templates, then you need to follow the following instructions:
Set up campaign-level Tracking Parameters
Set up campaign-level Tracking Parameters
Settings
> Campaign settings
> Select a campaign
> Edit
> Change tracking template
. Set up ad or ad group level Tracking Parameters
Set up ad or ad group level Tracking Parameters
Ad groups/Ads
and assets
> Select an ad group/ad
> Edit
> Change tracking template
. FAQ
Is it possible to have fewer in-platform conversions than Google conversions in Converge?
Is it possible to have fewer in-platform conversions than Google conversions in Converge?
Yes, this is possible.
Google often uses a data-driven model for its in-platform conversions where it will try to adjust its contribution based on other touchpoints it observes.
As such, Google can in-platform award 0.2
conversions to itself based on a purchase, whereas the Last Touch attribution model might attribute the full credit 1
to Google instead.
Why do my Google in-platform conversions in Converge not match my conversions in the Google Ads Dashboard?
Why do my Google in-platform conversions in Converge not match my conversions in the Google Ads Dashboard?
Google, by default, shows you in the Ads Manager the conversions on the day the click happened.
Converge will show you the conversions on the day the conversion happened, instead, as this makes it easier to cross-reference with Converge and Meta in-platform conversions that are reported at conversion time as well.
In Google Ads, you can choose to add a column that shows Conversions (by conv. time)
which should match the numbers shown in the Converge Dashboard.
Supported Metrics
We support a variety of metrics to help you analyze your ad performance on Google Ads. Click on each category to expand and see the specific metrics available.
Overview Report
Overview Report
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
Metric | Description |
---|---|
Ad Spend | The total amount of money spent on your Google Ads. |
ROAS | The attributed revenue generated for every unit of currency spent on Google Ads. |
CTR | The average percentage of people who clicked on your Google ad after seeing it. |
CPA | The average cost associated with actions from your Google Ads. |
CPC | The average cost per click on your Google Ads. |
CPM | The average cost per thousand impressions of your Google Ads. |
Conversions | The number of Google-attributed purchases that happened because of your Google Ads. |
Clicks | The total number of clicks on your Google Ads. |
Impressions | The number of times your Google Ads were on-screen. |
Channels Report
Channels Report
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.
Metric | Description |
---|---|
Purchases | The total number of purchases as attributed by Google to Google Ads. |
Revenue | The total revenue generated as attributed by Google to Google Ads. |
ROAS | The return on ad spend as attributed by Google to Google Ads. |
CPA | The cost of acquiring a conversion as attributed by Google. |
Ad Spend | The total expenditure on Google Advertising. |