The Google Marketing Data Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Google, check out the Google Ads - Remarketing or Google Ads - Conversion tracking destination instead.

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Set up the Marketing Data Source

Converge will pull in the Conversions, CPA, and ROAS based on the Date of conversion event so these metrics can be straightforwardly compared with Converge numbers and other platforms. Note that Google Ads by default shows the conversions based on the date of click in the Ads Manager instead.

  1. Navigate to the Marketing Sources Tab in your Converge dashboard.

  2. Click on Connect a new ad platform and name your ad platform sync: e.g Google Ads | {Google Ads Account ID}

  3. Select Google Ads from the drop-down list and sign in with your Google Ads Account.

  4. Once the Google account has been linked, you can select your Google Ads Account.

  5. After pressing create your Google Ads metrics will stream into Converge.

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Set up your Converge Tracking Parameters

  1. In your Google Ads Manager, click Settings on the left-hand side, and then select Account settings.

  2. Paste the following tracking parameters into the Tracking Template text field:

    {lpurl}?cvg_source=google&cvg_adid={creative}&cvg_cid={campaignid}

We recommend centralizing the tracking template into the account-level settings and removing all tracking templates from your specific ads, ad groups, and campaigns.

Importantly, if you also configured these parameters on the ad, ad group, or campaign level, these will be preferred.

If you still wish to use your existing ad, ad group, or campaign-level tracking templates, then you need to follow the following instructions:

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FAQ

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Supported Metrics

We support a variety of metrics to help you analyze your ad performance on Google Ads. Click on each category to expand and see the specific metrics available.