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The Google Marketing Data Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Google, check out the Google Ads - Remarketing or Google Ads - Conversion tracking destination instead.

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Set up the Marketing Data Source

Converge will pull in the Conversions, CPA, and ROAS based on the Date of conversion event so these metrics can be straightforwardly compared with Converge numbers and other platforms. Note that Google Ads by default shows the conversions based on the date of click in the Ads Manager instead.
  1. Navigate to the Marketing Sources Tab in your Converge dashboard.
  2. Click on Connect a new ad platform and name your ad platform sync: e.g Google Ads | {Google Ads Account ID}
  3. Select Google Ads from the drop-down list and sign in with your Google Ads Account.
  4. Once the Google account has been linked, you can select your Google Ads Account.
  5. After pressing Create your Google Ads metrics will stream into Converge.

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Set up your tracking parameters

  1. In your Google Ads Manager, click Settings on the left-hand side, and then select Account settings.
  2. Paste the following tracking parameters into the Tracking Template text field: 
    {lpurl}?cvg_source=google&cvg_adid={creative}&cvg_cid={campaignid}
    Google Ads Example with Tracking Template Filled In
We recommend centralizing the tracking template into the account-level settings and removing all tracking templates from your specific ads, ad groups, and campaigns.Importantly, if you also configured these parameters on the ad, ad group, or campaign level, these will be preferred.If you still wish to use your existing ad, ad group, or campaign-level tracking templates, then you need to follow the following instructions:
Go to Settings > Campaign settings > Select a campaign > Edit > Change tracking template.
Go to Ad groups/Ads and assets > Select an ad group/ad > Edit > Change tracking template.

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FAQ

Yes, this is possible.Google often uses a data-driven model for its in-platform conversions where it will try to adjust its contribution based on other touchpoints it observes.As such, Google can in-platform award 0.2 conversions to itself based on a purchase, whereas the Last Touch attribution model might attribute the full credit 1 to Google instead.
Google, by default, shows you in the Ads Manager the conversions on the day the click happened.Converge will show you the conversions on the day the conversion happened, instead, as this makes it easier to cross-reference with Converge and Meta in-platform conversions that are reported at conversion time as well.In Google Ads, you can choose to add a column that shows Conversions (by conv. time), which should match the numbers shown in the Converge Dashboard.

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Supported metrics

We support a variety of metrics to help you analyze your ad performance on Google Ads. Click on each category to expand and see the specific metrics available.
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
MetricDescription
Ad SpendThe total amount of money spent on your Google Ads.
ROASThe attributed revenue generated for every unit of currency spent on Google Ads.
CTRThe average percentage of people who clicked on your Google ad after seeing it.
CPAThe average cost associated with actions from your Google Ads.
CPCThe average cost per click on your Google Ads.
CPMThe average cost per thousand impressions of your Google Ads.
ConversionsThe number of Google-attributed purchases that happened because of your Google Ads.
ClicksThe total number of clicks on your Google Ads.
ImpressionsThe number of times your Google Ads were on-screen.
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.
MetricDescription
PurchasesThe total number of purchases as attributed by Google to Google Ads.
RevenueThe total revenue generated as attributed by Google to Google Ads.
ROASThe return on ad spend as attributed by Google to Google Ads.
CPAThe cost of acquiring a conversion as attributed by Google.
Ad SpendThe total expenditure on Google Advertising.
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