An introduction to the Google Ad Platform Datasource
Google Ads | {Google Ads Account ID}
Settings
on the left-hand side, and then select Account settings.
Set up campaign-level Tracking Parameters
Settings
> Campaign settings
> Select a campaign
> Edit
> Change tracking template
. Set up ad or ad group level Tracking Parameters
Ad groups/Ads
and assets
> Select an ad group/ad
> Edit
> Change tracking template
. Is it possible to have fewer in-platform conversions than Google conversions in Converge?
0.2
conversions to itself based on a purchase, whereas the Last Touch attribution model might attribute the full credit 1
to Google instead.Why do my Google in-platform conversions in Converge not match my conversions in the Google Ads Dashboard?
Conversions (by conv. time)
which should match the numbers shown in the Converge Dashboard.Overview Report
Metric | Description |
---|---|
Ad Spend | The total amount of money spent on your Google Ads. |
ROAS | The attributed revenue generated for every unit of currency spent on Google Ads. |
CTR | The average percentage of people who clicked on your Google ad after seeing it. |
CPA | The average cost associated with actions from your Google Ads. |
CPC | The average cost per click on your Google Ads. |
CPM | The average cost per thousand impressions of your Google Ads. |
Conversions | The number of Google-attributed purchases that happened because of your Google Ads. |
Clicks | The total number of clicks on your Google Ads. |
Impressions | The number of times your Google Ads were on-screen. |
Channels Report
Metric | Description |
---|---|
Purchases | The total number of purchases as attributed by Google to Google Ads. |
Revenue | The total revenue generated as attributed by Google to Google Ads. |
ROAS | The return on ad spend as attributed by Google to Google Ads. |
CPA | The cost of acquiring a conversion as attributed by Google. |
Ad Spend | The total expenditure on Google Advertising. |