Skip to main content

​
Overview

Destination Type: and

​
Installation instructions

  1. Navigate to your and choose Account > Keys.
  2. Copy your AppLovin Event Key.
AppLovin Report Key
  1. In the Converge sidebar, click on Destinations > and then click Create new destination.
  2. Select the AppLovin destination and click Next.
  3. Give your destination a name (e.g. AppLovin Destination) and click Next.
  4. Fill in the Event Key you copied from AppLovin and click Next.
  5. Select Use default mapping and click Next.
You can find the Default mapping for the AppLovin destination here. For more information on setting up Custom mappings, look here.
  1. Select the sources you want to forward events from, then click Next.
This is a client-side destination, meaning that only client-side sources can be used with this destination. You can still select server-side sources but the events will not be sent to AppLovin.
  1. Review any issues and click Submit.
Once you have installed your Converge Destination, you should pause or remove all existing AppLovin tracking. Leaving these on will lead to duplicate tracking.

​
Turn off your old AppLovin in Shopify

  1. Navigate to your .
  2. Click on Apps and choose AppLovin from the Installed sales channels menu.
  3. Click three dots next to Sending data to AppLovin Ads.
    settings-applovin-1
  4. Click on Disable sending data.
    settings-applovin-2

​
Modify your Content ID

The Converge AppLovin Destination will use the Default content mode to define the Content ID forwarded by default. However, you can configure the destination to use explicitly the Product ID, the Variant ID or SKU instead.
  1. Navigate to your AppLovin Destination, click on Configuration.
  2. Click on the Configuration-subtab
  3. Open the Advanced configuration (optional) section
  4. Pick your desired Content ID, and click on Save
List of Content ID Modes

​
Converge functionality

This integration supports the following Converge destination functionality.

​
FAQ

TLDR: Not for Shopify stores.AppLovin recommends implementing Enhanced User Identification by setting the axwrt cookie through the backend of your store. As Converge, by default, is not served under your store’s domain, we cannot set this cookie directly in the client, as this would not truly enhance identification. As such, to enable Enhanced User Identification, the axwrt cookie needs to be implemented directly in your store backend.Notice that for Shopify stores, as you have no control over the backend, this cookie cannot be set and Enhanced User Identification cannot be used.For other setups where you have control over the backend of your store, please refer to for instructions on how to enable Enhanced User Identification.

​
Event mapping

Converge automatically maps the following events from the Converge event spec to the :