AppLovin
An introduction to the AppLovin Destination
Overview
Destination Type:
Installation Instructions
This is a client-side destination, so you must track all events client-side, including Placed Order and Started Subscription, for it to work properly.
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Navigate to your AppLovin dashboard and choose Account > Keys.
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Copy your AXON Event Key.
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In the Converge sidebar, click on
Event streamsand then click Create new Destination. -
Select the AppLovin destination and click Next.
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Give your destination a name (e.g. Applovin Destination) and click Next.
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Fill in the Event Key you copied from AppLovin and click Next.
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Select Use default mapping and click Next.
- Select the sources you want to forward events from, then click Next.
- Review any issues and click Submit.
Modify your Content ID
The Converge AppLovin Destination will use the Default content mode to define the Content ID forwarded by default. However, you can configure the destination to use explicity the Product ID, the Variant ID or SKU instead.
- Navigate to your AppLovin Destination, click on Configuration.
- Click on the Configuration-subtab
- Open the Advanced configuration (optional) section
- Pick your desired Content ID, and click on Save
List of Content ID Modes
| Content ID Mode | Behavior |
|---|---|
| Default | Use the variant_id if available, otherwise use the product_id |
| Product Id | Always use the product_id |
| Variant Id | Always use the variant_id |
| SKU | Always use the sku |
Converge functionality
This integration supports the following Converge destination functionality.
| Converge Feature | Supported |
|---|---|
| Custom Events | |
| Filters | |
| Server-side Conversions |
FAQ
Event Mapping
Converge automatically maps the following events from the Converge Event Spec to the AppLovin events:
| Converge Event Name | AppLovin Event Name |
|---|---|
| $page_load | page_view |
| Viewed Product | view_item |
| Added To Cart | add_to_cart |
| Removed From Cart | remove_from_cart |
| Started Checkout | begin_checkout |
| Searched | search |
| Added Payment Info | add_payment_info |
| Placed Order | purchase |