Marketing
AppLovin
Marketing
AppLovin
An introduction to the AppLovin Destination
Overview
Destination Type:
Client-side
Installation Instructions
This is a client-side destination, so you must track all events client-side, including Placed Order and Started Subscription, for it to work properly.
Talk to your Applovin Rep before you turn on this destination.
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Navigate to your AppLovin dashboard and choose Account > Keys.
-
Copy your AXON Event Key.
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In the Converge dashboard, under Destinations, click
Create New Destination. -
Give your destination a name and select AppLovin as the app to forward events to.
-
Fill in the Event Key you copied from AppLovin in Step 2.
-
Click on Create Destination.
Once you have installed your Converge Destination, you should pause or remove all existing AppLovin tracking. Leaving these on will lead to duplicate tracking.
Converge functionality
This integration supports the following Converge destination functionality.
| Converge Feature | Supported |
|---|---|
| Custom Events | |
| Filters | |
| Server-side Conversions |
FAQ
Event Mapping
Converge automatically maps the following events from the Converge Event Spec to the AppLovin events:
| Converge Event Name | AppLovin Event Name |
|---|---|
| $page_load | page_view |
| Viewed Product | view_item |
| Added To Cart | add_to_cart |
| Started Checkout | begin_checkout |
| Added Payment Info | add_payment_info |
| Placed Order | purchase |