Snapchat Ads
An introduction to the Snapchat Ad Platform Datasource
Set up the Marketing Data Source
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Navigate to the Marketing Sources Tab in your Converge dashboard.
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Click on Connect a new ad platform and then choose Snapchat.
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Name your ad platform sync: e.g.
Snapchat | {Ad Account ID}
and then press continue with Snapchat. -
Once the Snapchat account has been linked, you can select your Snapchat Ads account.
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After pressing Create your Snapchat metrics will stream into Converge.
Set up your Converge Tracking Parameters
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Navigate to your Snapchat Ads Manager.
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Navigate the to ad for which you will change the URL by clicking Design Your Web Site Ad > Website URL.
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The following snippet should be appended at the end of the URL of your ad:
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Repeat Steps 1-3 for every ad you run.
Supported Metrics
We support a variety of metrics to help you analyze your ad performance on Meta Ads. Click on each category to expand and see the specific metrics available.
Overview Report
Overview Report
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
Metric | Description |
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Ad Spend | The total amount of money spent on your Meta ads. |
ROAS | The attributed revenue generated for every unit of currency spent on Meta ads. |
CTR | The average percentage of people who clicked on your Meta ad after seeing it. |
CPA | The average cost associated with actions from your Meta ads. |
CPC | The average cost per click on your Meta ads. |
CPM | The average cost per thousand impressions of your Meta ads. |
Conversions | The number of Meta-attributed purchases that happened because of your Meta ads. |
Clicks | The total number of clicks on your Meta ads. |
Impressions | The number of times your Meta ads were on-screen. |
Channels Report
Channels Report
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.
Metric | Description |
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Purchases | The total number of purchases as attributed by Meta to Meta ads. |
Revenue | The total revenue generated as attributed by Meta to Meta ads. |
ROAS | The return on ad spend as attributed by Meta to Meta ads. |
CPA | The cost of acquiring a conversion as attributed by Meta. |
Ad Spend | The total expenditure on Meta Advertising. |