Skip to main content
The Snapchat Ads Marketing Data Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Snapchat, check out the Snapchat Destination instead.

​
Set up the Marketing Data Source

Make sure you have a valid payment method attached to your Snapchat Ad Account, otherwise Converge will not be able to find it
  1. Navigate to the Marketing Sources Tab in your Converge dashboard.
  2. Click on Connect a new ad platform and then choose Snapchat.
  3. Name your ad platform sync: e.g. Snapchat | {Ad Account ID} and then press continue with Snapchat.
  4. Once the Snapchat account has been linked, you can select your Snapchat Ads account.
    Only approved Snapchat ad accounts will appear in the dropdown. If your ad account status is “Pending” in Snapchat Business Manager, you won’t be able to connect it to Converge until Snapchat approves it. This is a limitation on Snapchat’s side.
  5. After pressing Create your Snapchat metrics will stream into Converge.

​
Set up your Converge tracking parameters

You need to change the actual URL of all of your ads (including new ones you will set up in the future).
  1. Navigate to your Snapchat Ads Manager.
  2. Navigate to the ad for which you will change the URL by clicking Design Your Web Site Ad > Website URL.
  3. The following snippet should be appended at the end of the URL of your ad: 
    ?cvg_source=snapchat&cvg_adid={{ad.id}}&cvg_cid={{campaign.id}}
  4. Repeat steps 1-3 for every ad you run.

​
Supported metrics

We support a variety of metrics to help you analyze your ad performance on Snapchat Ads. Click on each category to expand and see the specific metrics available.
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
MetricDescription
Ad SpendThe total amount of money spent on your Snapchat ads.
ROASThe attributed revenue generated for every unit of currency spent on Snapchat ads.
CTRThe average percentage of people who clicked on your Snapchat ad after seeing it.
CPAThe average cost associated with actions from your Snapchat ads.
CPCThe average cost per click on your Snapchat ads.
CPMThe average cost per thousand impressions of your Snapchat ads.
ConversionsThe number of Snapchat-attributed purchases that happened because of your Snapchat ads.
ClicksThe total number of clicks on your Snapchat ads.
ImpressionsThe number of times your Snapchat ads were on-screen.
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.
MetricDescription
PurchasesThe total number of purchases as attributed by Snapchat to Snapchat ads.
RevenueThe total revenue generated as attributed by Snapchat to Snapchat ads.
ROASThe return on ad spend as attributed by Snapchat to Snapchat ads.
CPAThe cost of acquiring a conversion as attributed by Snapchat.
Ad SpendThe total expenditure on Snapchat Advertising.
⌘I