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The Criteo marketing source lets you see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Criteo, check out the Criteo Destination instead.
Criteo’s campaigns, ad sets, and ads map one-to-one onto Converge’s, so your Criteo structure shows up unchanged in your reports. Converge groups Criteo data under the Display channel group.

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Set up the Marketing source

  1. Navigate to the Marketing Sources Tab in your Converge dashboard.
  2. Click on Connect a new ad platform and then choose Criteo.
  3. Name your ad platform sync: e.g. Criteo | {Advertiser name}, and then press Sign in with Criteo.
  4. Sign in with a Criteo login that can manage your advertiser accounts, then approve the advertiser you want Converge to read.
  5. Once the Criteo account has been linked, select your advertiser. Only the advertisers you approved during sign-in show up here.
  6. Select the currency your Criteo account reports in.
  7. After pressing Create your Criteo metrics will stream into Converge.
Each marketing source syncs one advertiser. To sync several, connect each advertiser as its own marketing source.

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Converge functionality

This integration supports the following Converge marketing source functionality.

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Set up your Converge tracking parameters

  1. Navigate to your
  2. Navigate to Campaigns > Ad sets in the sidebar.
  3. Click on the -icon next to the ad set and click on Ads tracking.
  4. Under Apply a suffix (optional), copy and paste the following suffix.
  5. Scroll down and click on Save and apply.

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Supported metrics

We support a variety of metrics to help you analyze your ad performance on Criteo. Click on each category to expand and see the specific metrics available.
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.

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Attribution windows

Conversions and Revenue follow the default attribution setting on your Criteo account, so they line up with what your Criteo dashboard shows out of the box. Converge syncs three fixed attribution windows on top of that, as custom conversions. Pick them in any report or dashboard to compare windows side by side. Each window brings its own revenue, so you get ROAS and CPA per window too.

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FAQ

Criteo reports part of your spend and performance against a catch-all ad instead of a specific creative. Converge keeps it, because dropping it would leave your Converge totals below what Criteo reports.
Converge backfills 90 days when you first connect. Criteo serves two years of history, so reach out to your Converge representative if you need more.