The Criteo Marketing Data Source allows you in a lot of cases to observe various platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Criteo, chek out the Criteo Destination instead.

Set up your Converge Tracking Parameters

  1. Navigte to your Criteo Ads Manager

  2. Navigate to Campaigns > Ad sets in the sidebar.

  3. Click on the

    -icon next to the Ad Set and click on Ads tracking.

  4. Under Apply a suffix (optional), copy and paste the following tracking template.

    ?cvg_source=criteo&cvg_cid={{criteo_campaign_id}}&cvg_adid={{adid}}
    
  5. Scroll down and click on Save and apply.