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The Criteo Marketing Data Source lets you see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Criteo, check out the Criteo Destination instead.

Converge functionality

This integration supports the following Converge marketing source functionality.
Converge FeatureSupported
Sync FrequencyEvery hour
Custom Conversions

Set up your Converge tracking parameters

  1. Navigate to your Criteo Ads Manager
  2. Navigate to Campaigns > Ad sets in the sidebar.
  3. Click on the
    -icon next to the Ad Set and click on Ads tracking.
  4. Under Apply a suffix (optional), copy and paste the following tracking template.
    ?cvg_source=criteo&cvg_cid={{criteo_campaign_id}}&cvg_adid={{adid}}
    
  5. Scroll down and click on Save and apply.