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The Criteo Marketing Data Source allows you to observe various platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Criteo, check out the Criteo Destination instead.

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Set up your Converge tracking parameters

  1. Navigate to your Criteo Ads Manager
  2. Navigate to Campaigns > Ad sets in the sidebar.
  3. Click on the
    -icon next to the Ad Set and click on Ads tracking.
  4. Under Apply a suffix (optional), copy and paste the following tracking template. 
    ?cvg_source=criteo&cvg_cid={{criteo_campaign_id}}&cvg_adid={{adid}}
  5. Scroll down and click on Save and apply.
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