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The Reddit Ads Marketing Data Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Reddit, check out the Reddit Ads Destination instead.

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Set up the Marketing Data Source

  1. Navigate to the Marketing Sources Tab in your Converge dashboard.
  2. Click on Connect a new ad platform and name your destination: e.g Reddit Ads | {Reddit Ads Account ID}.
  3. Select Reddit from the drop-down list and sign in with your Reddit Account.
  4. Once the Reddit account has been linked, you can select your Reddit Ads Account.
  5. After pressing Create your Reddit Ads metrics will stream into Converge.

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Set up your Converge tracking parameters

  1. Navigate to your Reddit Ads Manager.
  2. Navigate to the ad for which you will set up tracking by going to the Ads tab. Click the three dots and go to Edit Ad.
  3. The following snippet should be appended at the end of the Destination URL of your ad: 
    ?cvg_source=reddit&cvg_adid={{AD_ID}}&cvg_cid={{CAMPAIGN_ID}}
    If you already have query parameters in your URL, make sure to add the Converge Tracking Parameters after the last existing parameter and separate them with an ampersand & instead of the leading question mark ?.
    Reddit URL Parameters
  4. Repeat steps 1-3 for every ad you run (including new ads that you will run in the future).

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Supported metrics

We support a variety of metrics to help you analyze your ad performance on Reddit Ads. Click on each category to expand and see the specific metrics available.
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
MetricDescription
Ad SpendThe total amount of money spent on your Reddit ads.
ROASThe attributed revenue generated for every unit of currency spent on Reddit Ads.
CTRThe average percentage of people who clicked on your Reddit ad after seeing it.
CPAThe average cost associated with actions from your Reddit ads.
CPCThe average cost per click on your Reddit ads.
CPMThe average cost per thousand impressions of your Reddit ads.
ConversionsThe number of Reddit-attributed purchases that happened because of your Reddit ads.
ClicksThe total number of clicks on your Reddit ads.
ImpressionsThe number of times your Reddit ads were on-screen.
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.
MetricDescription
PurchasesThe total number of purchases as attributed by Reddit to Reddit Ads.
RevenueThe total revenue generated as attributed by Reddit to Reddit Ads.
ROASThe return on ad spend as attributed by Reddit to Reddit Ads.
CPAThe cost of acquiring a conversion as attributed by Reddit.
Ad SpendThe total spent on Reddit Ads.