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The TikTok marketing source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to TikTok, check out the TikTok Ads Destination instead.

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Set up the Marketing source

  1. Navigate to the Marketing Sources Tab in your Converge dashboard.
  2. Click on Connect a new ad platform and name your ad platform sync: e.g TikTok Ads | {TikTok Ads Account ID}.
  3. Select TikTok from the drop-down list and sign in with your TikTok Account.
  4. Once the TikTok account has been linked, you can select your TikTok Ads Account.
  5. After pressing Create your TikTok Ads metrics will stream into Converge.

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Converge functionality

This integration supports the following Converge marketing source functionality.

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Set up your Converge tracking parameters

  1. Navigate to your TikTok Ads Manager.
  2. Navigate to the ad you’ll set up tracking for: Campaign > Ad > Select an Ad > Destination page > URL.
  3. The following snippet should be appended at the end of the URL of your ad:
    TikTok URL Params
  4. Repeat steps 1-3 for every ad you run (including new ads that you will run in the future).

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Supported metrics

We support a variety of metrics to help you analyze your ad performance on TikTok Ads. Click on each category to expand and see the specific metrics available.
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.