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The Outbrain Marketing Data Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Outbrain, check out the Outbrain Ads Destination instead.

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Set up the Marketing Data Source

  1. Navigate to the Marketing Sources Tab in your Converge dashboard.
  2. Click on Connect a new ad platform and name your destination: e.g Outbrain | {Outbrain Ads Account ID}.
  3. Select Outbrain from the drop-down list and sign in with your Outbrain Account.
  4. Once the Outbrain account has been linked, you can select your Outbrain Ads Account.
  5. After pressing Create your Outbrain Ads metrics will stream into Converge.

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Set up your Converge tracking parameters

If you have already set up the Outbrain Destination in Converge, then you might already have the tracking parameters set up correctly.
  1. Navigate to your Outbrain Ads Dashboard and to the Campaign-overview.
    outbrain-campaign
  2. Click on the
    -icon next to the campaign for which you want to modify the tracking parameters to open the campaign settings.
  3. Add the following in the Tracking section: 
utm_source=outbrain&utm_medium=discovery&utm_campaign={{campaign_name}}&utm_content={{ad_title}}&utm_term={{publisher_name}}_{{section_name}}&cvg_source=outbrain&cvg_adid={{ad_id}}&cvg_cid={{campaign_id}}&outbraincid={{ob_click_id}}
  1. Save your modification by clicking the Submit button.
You will need to change the URL of all of your campaigns following steps 1-4 above. You should add these parameters for every new campaign as well.

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Supported metrics

We support a variety of metrics to help you analyze your ad performance on Outbrain Ads. Click on each category to expand and see the specific metrics available.
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
MetricDescription
Ad SpendThe total amount of money spent on your Outbrain ads.
ROASThe attributed revenue generated for every unit of currency spent on Outbrain ads.
CTRThe average percentage of people who clicked on your Outbrain ad after seeing it.
CPAThe average cost associated with actions from your Outbrain ads.
CPCThe average cost per click on your Outbrain ads.
CPMThe average cost per thousand impressions of your Outbrain ads.
ConversionsThe number of Outbrain-attributed purchases that happened because of your Outbrain ads.
ClicksThe total number of clicks on your Outbrain ads.
ImpressionsThe number of times your Outbrain ads were on-screen.
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.
MetricDescription
PurchasesThe total number of purchases as attributed by Outbrain to Outbrain ads.
RevenueThe total revenue generated as attributed by Outbrain to Outbrain ads.
ROASThe return on ad spend as attributed by Outbrain to Outbrain ads.
CPAThe cost of acquiring a conversion as attributed by Outbrain.
Ad SpendThe total expenditure on Outbrain Advertising.
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