The Outbrain Marketing Data Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Outbrain, check out the Outbrain Ads Destination instead.

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Set up the Marketing Data Source

  1. Navigate to the Marketing Sources Tab in your Converge dashboard.

  2. Click on Connect a new ad platform and name your destination: e.g Outbrain | {Outbrain Ads Account ID}

  3. Select Outbrain from the drop-down list and sign in with your Outbrain Account.

  4. Once the Outbrain account has been linked, you can select your Outbrain Ads Account.

  5. After pressing create your Outbrain Ads metrics will stream into Converge.

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Set up your UTM Tracking Parameters

If you have already set up the Outbrain Destination in Converge, then you might already have the UTMs set up correctly.

  1. Navigate to your Outbrain Ads Dashboard and to the Campaign-overview.

  2. Click on the

    -icon next to the campaign for which you want to modify the UTM parameters to open the campaign settings.

  3. Add the following in the Tracking-section

utm_source=outbrain&utm_medium=discovery&utm_campaign={{campaign_name}}&utm_content={{ad_title}}&utm_term={{publisher_name}}_{{section_name}}&cvg_source=outbrain&cvg_adid={{ad_id}}&cvg_cid={{campaign_id}}&outbraincid={{ob_click_id}}
  1. Save your modification by clicking the Submit button.
You will need to change the URL of all of your campaigns following steps 9-12 below. You should add these parameters for every new campaign as well.

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Supported Metrics

We support a variety of metrics to help you analyze your ad performance on Outbrain Ads. Click on each category to expand and see the specific metrics available.

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