Outbrain Ads
An introduction to the Outbrain Ad Platform Datasource
Set up the Marketing Data Source
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Navigate to the Marketing Sources Tab in your Converge dashboard.
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Click on Connect a new ad platform and name your destination: e.g
Outbrain | {Outbrain Ads Account ID}
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Select Outbrain from the drop-down list and sign in with your Outbrain Account.
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Once the Outbrain account has been linked, you can select your Outbrain Ads Account.
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After pressing create your Outbrain Ads metrics will stream into Converge.
Set up your Converge Tracking Parameters
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Navigate to your Outbrain Ads Dashboard and to the Campaign-overview.
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Click on the
-icon next to the campaign for which you want to modify the tracking parameters to open the campaign settings. -
Add the following in the Tracking-section
- Save your modification by clicking the Submit button.
Supported Metrics
We support a variety of metrics to help you analyze your ad performance on Outbrain Ads. Click on each category to expand and see the specific metrics available.
Overview Report
Overview Report
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
Metric | Description |
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Ad Spend | The total amount of money spent on your TikTok ads. |
ROAS | The attributed revenue generated for every unit of currency spent on TikTok ads. |
CTR | The average percentage of people who clicked on your TikTok ad after seeing it. |
CPA | The average cost associated with actions from your TikTok ads. |
CPC | The average cost per click on your TikTok ads. |
CPM | The average cost per thousand impressions of your TikTok ads. |
Conversions | The number of TikTok-attributed purchases that happened because of your TikTok ads. |
Clicks | The total number of clicks on your TikTok ads. |
Impressions | The number of times your TikTok ads were on-screen. |
Channels Report
Channels Report
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.
Metric | Description |
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Purchases | The total number of purchases as attributed by TikTok to TikTok ads. |
Revenue | The total revenue generated as attributed by TikTok to TikTok ads. |
ROAS | The return on ad spend as attributed by TikTok to TikTok ads. |
CPA | The cost of acquiring a conversion as attributed by TikTok. |
Ad Spend | The total expenditure on TikTok Advertising. |