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The Outbrain marketing source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Outbrain, check out the Outbrain Ads Destination instead.

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Set up the Marketing source

  1. Navigate to the Marketing Sources Tab in your Converge dashboard.
  2. Click on Connect a new ad platform and name your ad platform sync: e.g Outbrain | {Outbrain Ads Account ID}.
  3. Select Outbrain from the drop-down list and sign in with your Outbrain Account.
  4. Once the Outbrain account has been linked, you can select your Outbrain Ads Account.
  5. After pressing Create your Outbrain Ads metrics will stream into Converge.

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Converge functionality

This integration supports the following Converge marketing source functionality.

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Set up your Converge tracking parameters

If you have already set up the Outbrain Destination in Converge, then you might already have the tracking parameters set up correctly.
  1. Navigate to your Outbrain Ads Dashboard and go to the Campaign overview.
    outbrain-campaign
  2. Click on the
    -icon next to the campaign for which you want to modify the tracking parameters to open the campaign settings.
  3. Add the following in the Tracking section:
  1. Click Submit to save your changes.
You will need to change the URL of all of your campaigns following steps 1-4 above. You should add these parameters for every new campaign as well.

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Supported metrics

We support a variety of metrics to help you analyze your ad performance on Outbrain Ads. Click on each category to expand and see the specific metrics available.
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.