Skip to main content
The Taboola Marketing Data Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Taboola, check out the Taboola Ads Destination instead.

​
Set up the Marketing Data Source

  1. Navigate to the Marketing Sources Tab in your Converge dashboard.
  2. Click on Connect a new ad platform and name your ad platform sync: e.g Taboola | {Taboola Ads Account ID}.
  3. Select Taboola from the drop-down list and sign in with your Taboola Account.
  4. Once the Taboola account has been linked, you can select your Taboola Ads Account.
  5. After pressing Create your Taboola Ads metrics will stream into Converge.

​
Set up your Converge tracking parameters

If you have already set up the Taboola Destination in Converge, then you might already have the tracking parameters set up correctly.
  1. Open the Taboola Ads Manager and navigate to Campaigns.
  2. Click on the
    -icon next to the campaign for which you want to modify the tracking parameters to open the campaign settings.
  3. Add the following in the Tracking section: 
utm_source=taboola&utm_medium=paid&utm_campaign={campaign_name}&tblcid={click_id}&cvg_source=taboola&cvg_adid={campaign_item_id}&cvg_cid={campaign_id}
  1. Save your modification by clicking the Submit button.
You will need to change the URL of all of your campaigns following steps 1-4 above. You should add these parameters for every new campaign as well.

​
Supported metrics

We support a variety of metrics to help you analyze your ad performance on Taboola Ads. Click on each category to expand and see the specific metrics available.
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
MetricDescription
Ad SpendThe total amount of money spent on your Taboola ads.
ROASThe attributed revenue generated for every unit of currency spent on Taboola ads.
CTRThe average percentage of people who clicked on your Taboola ad after seeing it.
CPAThe average cost associated with actions from your Taboola ads.
CPCThe average cost per click on your Taboola ads.
CPMThe average cost per thousand impressions of your Taboola ads.
ConversionsThe number of Taboola-attributed purchases that happened because of your Taboola ads.
ClicksThe total number of clicks on your Taboola ads.
ImpressionsThe number of times your Taboola ads were on-screen.
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.
MetricDescription
PurchasesThe total number of purchases as attributed by Taboola to Taboola ads.
RevenueThe total revenue generated as attributed by Taboola to Taboola ads.
ROASThe return on ad spend as attributed by Taboola to Taboola ads.
CPAThe cost of acquiring a conversion as attributed by Taboola.
Ad SpendThe total expenditure on Taboola Advertising.
⌘I