The Bing Ads Marketing Data Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Bing, check out the Bing Ads Destination instead.

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Set up the Marketing Data Source

  1. Navigate to the Marketing Sources Tab in your Converge dashboard.

  2. Click on Connect a new ad platform and then choose Bing.

  3. Name your ad platform sync: e.g. Bing Ads | {Ad Account ID} and then press continue with Bing. Go through the installation.

  4. Once the Bing account has been linked, you can select your Bing Ads account.

  5. Once a Bing Ads account is selected, you can select your conversion events.

The selected conversion events will be used by Converge to sync the Purchase, Revenue, and related fields in the attribution dashboards. If multiple events are selected, the respective values will be summed up. If no events are selected, all conversion events will be used.

The list of conversion events map to the Conversion goals defined in Bing Ads.

Notice that Converge will also sync all individual conversion events into separated columns automatically.

  1. After pressing Create your Bing metrics will stream into Converge.

If you encounter the AADSTS650052 error, your Microsoft Ads account has insufficient permissions to provide access to Converge. You can find more information in Microsoft Ads’ documentation here.

There are two conditions for you to be able to authenticate:

  1. Your account requires Allow user consent for apps access (see “Configure User Consent Settings” here.
  2. You need a Business account, not a personal one. It’s important to note that personal accounts still allow you to access the Microsoft Ads portal yourself, but they do not allow for you to authenticate to a 3rd party like Converge. You can verify your account type under Settings > My Settings > Signed In With in the Microsoft Ads portal.

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Set up your Converge Tracking Parameters

  1. Navigate to your Microsoft Ads Manager

  2. Navigate to

    Campaigns
    > Settings in the side-bar.

  3. Choose Account level options from the top bar.

  4. Under Tracking template, copy and paste the following tracking template.

    {lpurl}?utm_source=bing&utm_medium=paid&utm_campaign={Campaign}&utm_content={AdId}&cvg_source=bing&cvg_adid={AdId}&cvg_cid={CampaignId}

  5. Scroll down and click on Save.

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Supported Metrics

We support a variety of metrics to help you analyze your ad performance on Bing Ads. Click on each category to expand and see the specific metrics available.