An introduction to the Bing Ad Platform Datasource
Bing Ads | {Ad Account ID}
and then press continue with Bing. Go through the installation.
AADSTS650052
error, your Microsoft Ads account has insufficient permissions to provide access to Converge. You can find more information in Microsoft Ads’ documentation here.There are two conditions for you to be able to authenticate:Overview Report
Metric | Description |
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Ad Spend | The total amount of money spent on your Bing ads. |
ROAS | The attributed revenue generated for every unit of currency spent on Bing ads. |
CTR | The average percentage of people who clicked on your Bing ad after seeing it. |
CPA | The average cost associated with actions from your Bing ads. |
CPC | The average cost per click on your Bing ads. |
CPM | The average cost per thousand impressions of your Bing ads. |
Conversions | The number of Bing-attributed purchases that happened because of your Bing ads. |
Clicks | The total number of clicks on your Bing ads. |
Impressions | The number of times your Bing ads were on-screen. |
Channels Report
Metric | Description |
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Purchases | The total number of purchases as attributed by Bing to Bing ads. |
Revenue | The total revenue generated as attributed by Bing to Bing ads. |
ROAS | The return on ad spend as attributed by Bing to Bing ads. |
CPA | The cost of acquiring a conversion as attributed by Bing. |
Ad Spend | The total expenditure on Bing Advertising. |