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The Tapjoy marketing source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge.

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Set up the Marketing source

  1. Navigate to your Tapjoy reporting dashboard
    .
  2. Copy your Marketing API Key.
Tapjoy Marketing API Key
  1. In the Converge dashboard, navigate to the Marketing Sources Tab.
  2. Click on Connect a new ad platform and then choose Tapjoy.
  3. Name your ad platform sync: e.g. Tapjoy Ad Account.
  4. Fill in the Marketing API Key you copied from Tapjoy in Step 2.
  5. After pressing Create your Tapjoy metrics will stream into Converge.

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Converge functionality

This integration supports the following Converge marketing source functionality.

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Supported metrics

We support a variety of metrics to help you analyze your ad performance on Tapjoy. Click on each category to expand and see the specific metrics available.
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.