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The Tapjoy Marketing Data Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge.

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Set up the Marketing Data Source

  1. Navigate to your Tapjoy reporting dashboard
    .
  2. Copy your Marketing API Key.
Tapjoy Marketing API Key
  1. In the Converge dashboard, navigate to the Marketing Sources Tab.
  2. Click on Connect a new ad platform and then choose Tapjoy.
  3. Name your ad platform sync: e.g. Tapjoy Ad Account.
  4. Fill in the Marketing API Key you copied from Tapjoy in Step 2.
  5. After pressing Create your Tapjoy metrics will stream into Converge.

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Supported metrics

We support a variety of metrics to help you analyze your ad performance on Tapjoy. Click on each category to expand and see the specific metrics available.
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
MetricDescription
Ad SpendThe total amount of money spent on your ads.
ROASThe attributed revenue generated for every unit of currency spent on ads.
CTRThe average percentage of people who clicked on your ads after seeing them.
CPAThe average cost associated with actions from your ads.
CPCThe average cost per click on your ads.
CPMThe average cost per thousand impressions of your ads.
ConversionsThe number of Tapjoy-attributed purchases that happened because of your ads.
ClicksThe total number of clicks on your ads.
ImpressionsThe number of times your ads were on-screen.
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.
MetricDescription
PurchasesThe total number of purchases as attributed by Tapjoy to Tapjoy ads.
ImpressionsThe total number of purchases as attributed by Tapjoy to Tapjoy ads.
ClicksThe total revenue generated as attributed by Tapjoy to Tapjoy ads.
ConversionsThe total number of conversions as attributed by Tapjoy.
Ad SpendThe total expenditure on Tapjoy Advertising.
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