Integrations
Tapjoy Ads
An introduction to the Tapjoy Marketing Data Source
The Tapjoy Marketing Data Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge.
Set up the Marketing Data Source
- Navigate to your Tapjoy reporting dashboard.
- Copy your Marketing API Key.
- In the Converge dashboard, navigate to the Marketing Sources Tab.
- Click on Connect a new ad platform and then choose Tapjoy.
-
Name your ad platform sync: e.g.
Tapjoy Ad Account. - Fill in the Marketing API Key you copied from Tapjoy in Step 2.
- After pressing Create your Tapjoy metrics will stream into Converge.
Supported Metrics
We support a variety of metrics to help you analyze your ad performance on Tapjoy. Click on each category to expand and see the specific metrics available.Overview Report
Overview Report
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
| Metric | Description |
|---|---|
| Ad Spend | The total amount of money spent on your ads. |
| ROAS | The attributed revenue generated for every unit of currency spent on ads. |
| CTR | The average percentage of people who clicked on your ads after seeing them. |
| CPA | The average cost associated with actions from your ads. |
| CPC | The average cost per click on your ads. |
| CPM | The average cost per thousand impressions of your ads. |
| Conversions | The number of Tapyjoy-attributed purchases that happened because of your ads. |
| Clicks | The total number of clicks on your ads. |
| Impressions | The number of times your ads were on-screen. |
Channels Report
Channels Report
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.
| Metric | Description |
|---|---|
| Purchases | The total number of purchases as attributed by Tapjoy to Tapjoy ads. |
| Impressions | The total number of purchases as attributed by Tapjoy to Tapjoy ads. |
| Clicks | The total revenue generated as attributed by Tapjoy to Tapjoy ads. |
| Conversions | The total number of conversions as attributed by Tapjoy. |
| Ad Spend | The total expenditure on Tapjoy Advertising. |