An introduction to the Bing Ads Destination
Destination Type:
Placed Order
) for this destination to work properly. 1. Set up the Destination
Navigate to your Microsoft Advertising Dashboards and choose Tools > UET Tag.
If you already have a UET Tag, copy the Tag ID and go to Step 6, otherwise go to Step 3
Click on Create
Choose a UET tag name, and UET Tag Description and click on Save and next.
Choose Install the tag yourself
and click on Next. From the code snippet, copy your Tag ID (marked in pink in the screenshot below) and click on Next. After that click on Done
In the Converge sidebar, click on
Select the Microsoft Ads (Bing Ads) destination and click Next.
Give your destination a name (e.g. Microsoft Ads Destination) and click Next.
Fill in the Tag ID you copied from Microsoft Ads and click Next.
Select Use default mapping and click Next.
2. Create your Conversion goals
Navigate to your Microsoft Advertising Dashboards and choose Tools > Conversion goals.
Click on the Create button.
Choose Website
as your conversion goal type and press Next.
Choose your conversion goal category and press Next.
Purchase
conversion goal but Converge supports any of the events in the Bing Ads Event Mapping. As a Goal Type, choose Event and click Next.
Give your conversion goal a name, e.g. [Converge] Purchase
and choose Conversion action value may vary
as Revenue. Leave the other options unchanged and click Next.
Choose Turn on enhanced conversions and tick the checkbox to enable enhanced conversions. Click on Save and next.
Choose the Tag you set up in Installation Instructions
and click Skip base tag setup.
Ignore the enhanced conversion instructions. Just click on Next.
Choose Manual installation and click Next.
Fill in purchase
in the Action Name field.
purchase
event, you should check the Bing Ads Event Mapping for the appropriate action name (e.g. add_to_cart
)Choose Track event on inline action under When do you want to track this event?. Ignore the code generated below and click Save and next.
You are done. Your conversion goal should populate with conversions from the Bing Ads Destination.
Bing Ads requires implementing consent mode. In EEA, conversions may be ignored if consent is not explicitly granted.
You should configure consent mode through your cookie banner, or instrument it manually according to the documentation.
The Converge destination will automatically pick up on the configured consent configuration.
The Converge Bing Ads Connection will use the Default content mode to define the Content ID forwarded by default. However, you can configure the connection to use explicity the Product ID, the Variant ID or SKU instead.
List of Content ID Modes
Content ID Mode | Behavior |
---|---|
Default | Use the variant_id if available, otherwise use the product_id |
Product Id | Always use the product_id |
Variant Id | Always use the variant_id |
SKU | Always use the sku |
This integration supports the following Converge destination functionality.
Converge Feature | Supported |
---|---|
Custom Events | |
Filters | |
Server-side Conversions |
Converge automatically maps the following events from the Converge Event Spec to the Bing Ads spec.
Converge Event Name | Bing Ads Event Name |
---|---|
$page_load | page_view |
Viewed Product | view_item |
Viewed Collection | view_item_list |
Added To Cart | add_to_cart |
Searched | view_search_results |
Started Checkout | begin_checkout |
Added Payment Info | add_payment_info |
Placed Order | purchase |