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Overview

Destination Type:

Client-side

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Installation Instructions

This is a client-side destination, meaning that must track all events client-side (including Placed Order and Started Subscription) for this destination to work properly.

If you want to set up a Google Ads conversion, then you should follow the instructions for our Google Ads - Conversion tracking destination.

1

Get your Tag ID

  1. Navigate to your Google Ads account

  2. Go to Tools -> Data manager

  3. Find your Google Tag and click Manage

  4. Find and copy your Tag ID on the top of the page underneath the name of your tag. It should have a pattern matching: AW-XXXXXXXXXX

2

Set up the destination

  1. In the Converge sidebar, click on

    Event streams
    and then click Create new Destination.

  2. Select the Google Ads - Remarketing destination and click Next.

  3. Give you destination a nam (e.g. Google Ads Remarketing Destination)e and optional description and click Next.

  4. Copy the Tag ID you found earlier in the Tag ID field and click Next.

  5. Keep the Default mapping or setup Custom mapping and click Next.

You can find the Default mapping for this destination here. For more information on setting up Custom mappings, look here.
  1. Select the sources you want to forward events from, then click Next.
This is a client-side destination, meaning that only client-side sources can be used with this destination. You can still select server-side sources but the events will not be send to Google Ads.
  1. Review if there are any issues found in your setup and click Submit.
Once you have installed your Converge Destination, you should pause or remove all existing Google Ads conversion tracking. Leaving these on will lead to duplicate tracking.
Converge automatically loads the AW tag on all pages. If you already have an AW tag with the same tag ID in GTM, pause or remove it to prevent tracking conflicts.

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Modify your Content ID

The Converge Google Ads - Remarketing Destination will use the Default content mode to define the Content ID forwarded by default. However, you can configure the destination to use explicity the Product ID, the Variant ID or SKU instead.

  1. Navigate to your Google Ads - Remarketing Destination, click on Configuration.
  2. Click on the Configuration-subtab
  3. Open the Advanced configuration (optional) section
  4. Pick your desired Content ID, and click on Save

List of Content ID Modes

Content ID ModeBehavior
DefaultUse the variant_id if available, otherwise use the product_id
Product IdAlways use the product_id
Variant IdAlways use the variant_id
SKUAlways use the sku

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Cross-Domain tracking

If you need to track users across multiple domains you will need to set up cross-domain tracking in your Google Ads account.

  1. Go to your Google Ads account.
  2. Go to Tools -> Data manager.
  3. Find your Google tag and click Manage.
  4. Under Settings click Configure your domains.
  5. Add the different domains the user will interact with.
  6. Click Save

Google Ads will automatically add cross-domain tracking parameters to every link going from domain A to domain B.

If you also want cross-domain tracking in Converge. You can follow these instructions.

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Converge functionality

This integration supports the following Converge destination functionality.

Converge FeatureSupported
Custom Events
Filters
Server-side Events

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FAQ

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Event Mapping

Converge automatically maps the following events from the Converge Event Spec to the Google Ads spec.

Converge Event NameGoogle Ads Event Name
Viewed Productview_item
Viewed Collectionview_item_list
Added To Cartadd_to_cart
Started Checkoutbegin_checkout
Added Payment Infoadd_payment_info
Placed Orderpurchase