Overview
Destination Type:Client-side
- Includes support for the Google Dynamic Remarketing
- Includes support for Consent Mode V2
Installation instructions
This is a client-side destination, meaning that you must track all events client-side (including
Placed Order and Started Subscription) for this destination to work properly.If you want to set up a Google Ads conversion, then you should follow the instructions for our Google Ads - Conversion tracking destination.1
Get your Tag ID
- Navigate to your Google Ads account
- Go to Tools -> Data manager
- Find your Google Tag and click Manage
- Find and copy your Tag ID on the top of the page underneath the name of your tag. It should have a pattern matching: AW-XXXXXXXXXX
2
Set up the destination
-
In the Converge sidebar, click on Event streamsand then click Create new Destination.
- Select the Google Ads - Remarketing destination and click Next.
- Give your destination a name (e.g. Google Ads Remarketing Destination) and optional description and click Next.
- Copy the Tag ID you found earlier in the Tag ID field and click Next.
- Keep the Default mapping or setup Custom mapping and click Next.
- Select the sources you want to forward events from, then click Next.
This is a client-side destination, meaning that only client-side sources can be used with this destination. You can still select server-side sources but the events will not be sent to Google Ads.
- Review if there are any issues found in your setup and click Submit.
Once you have installed your Converge Destination, you should pause or remove all existing Google Ads conversion tracking. Leaving these on will lead to duplicate tracking.
Converge automatically loads the AW tag on all pages. If you already have an AW tag with the same tag ID in GTM, pause or remove it to prevent tracking conflicts.
Modify your Content ID
The Converge Google Ads - Remarketing Destination will use the Default content mode to define the Content ID forwarded by default. However, you can configure the destination to use explicitly the Product ID, the Variant ID or SKU instead.- Navigate to your Google Ads - Remarketing Destination, click on Configuration.
- Click on the Configuration-subtab
- Open the Advanced configuration (optional) section
- Pick your desired Content ID, and click on Save
| Content ID Mode | Behavior |
|---|---|
| Default | Use the variant_id if available, otherwise use the product_id |
| Product Id | Always use the product_id |
| Variant Id | Always use the variant_id |
| SKU | Always use the sku |
Cross-Domain tracking
If you need to track users across multiple domains you will need to set up cross-domain tracking in your Google Ads account.- Go to your Google Ads account.
- Go to Tools -> Data manager.
- Find your Google tag and click Manage.
- Under Settings click Configure your domains.
- Add the different domains the user will interact with.
- Click Save
If you also want cross-domain tracking in Converge. You can follow these instructions.
Converge functionality
This integration supports the following Converge destination functionality.| Converge Feature | Supported |
|---|---|
| Custom Events | |
| Filters | |
| Server-side Events |
FAQ
Can I have an existing (different) Google Ads Tag running side-by-side Converge?
Can I have an existing (different) Google Ads Tag running side-by-side Converge?
In general, you should be OK running a separate Google Ads Tag and the Converge Google Ads Destination side-by-side.However, in rare cases, your existing Google Ads tag and the Converge Google Ads Destination can interfere with each other, especially when the Deploy a separate data layer for Converge-option is enabled.If you notice under-reporting of your conversions set up through the Converge Google Ads Destination and you have an existing Google Ads Tag installed on the website, turn this functionality off under Advanced > Edit Configuration.
Event mapping
Converge automatically maps the following events from the Converge event spec to the Google Ads spec.| Converge Event Name | Google Ads Event Name |
|---|---|
| Viewed Product | view_item |
| Viewed Collection | view_item_list |
| Added To Cart | add_to_cart |
| Started Checkout | begin_checkout |
| Added Payment Info | add_payment_info |
| Placed Order | purchase |