An introduction to the Google Ads - Conversion tracking Destination
Placed Order
and Started Subscription
) for this destination to work properly.If you want to set up a Google Ads conversion for a server-side tracked event, then you should follow the instructions to Import server-side conversions in Google Ads through GA4Get Tag ID & Conversion Label(s)
[Converge] Purchase
. Then click on Done.
AW-11288325266
; the Conversion ID is 5CTkCNPJvIcZEJLZ2IYq
. You will need both for the Converge destination.
Set up the destination
/
. From our example it would be AW-11288325266/5CTkCNPJvIcZEJLZ2IYq
Activate enhanced conversions
[Converge] Begin Checkout
), and click Use event.
5CTkCNPJvIcZEJLZ2IYq
).
/
. From our example it would be AW-11288325266/5CTkCNPJvIcZEJLZ2IYq
Converge Feature | Supported |
---|---|
Custom Events | |
Filters | |
Server-side Conversions |
Make sure your conversion arrives in GA4
purchase
or add_to_cart
-conversion), then you can move straight onto Step 2.If you are looking to set up a custom event as a conversion in Google (e.g. a new_customer_purchase
-event), you should first make sure that your event is configured as a Custom Event in the GA4 Destination.Import your GA4 event in Google Ads as a conversion
new_customer_purchase
event. But you should import the event/conversion that applies to your use case. new_customer_purchase
as a conversion, if you’d like to import any other conversions, then mark these too.
new_customer_purchase
event (and optionally other events) and click on Import and continue.
Why are one or more of my campaigns not receiving conversion data since Converge?
Can I have an existing (different) Google Ads Tag running side-by-side Converge?